It is now more obvious than ever to understand that customer is king and not content. Blog content that is not well presented will not attract the engagement that it deserves. In this article, you will find the quick 10 simple web design tips for your blog.
1. Declutter your website.
Decluttering your website will help readers slow down actually to read your content. Research has shown that readers scan rather than read the websites.
That is, readers don't read piecemeal but in chunks. Through experience, I have noticed that readers pay particular attention to every detail on your blog, either conscious or unconsciously. Every minutest detail that appears on your website will determine how your readers will judge it.
Have you ever thought about how much you dislike ads when you navigate blog sites? That's precisely how much readers don't like too many ADS, and if there is a way they will install ad-blocking software on their phones, trust me, they will.
A lot of bloggers forget this when designing their blogs. Ensure that your blog is not filled with too many ADS to annoy or distract your readers. There are many ways to make money with your blog apart from overstuffing your blog with too many ads. Too many ADS makes your blog cluttered, unattractive, and in disarray.
The Ads may take away your readers' attention from your articles to the Ads website or navigate them out of your site entirely.
If you are bent on having ads on your website, make sure the ads blend with your blog content.
Your blog design should be made in a way that the ads look organic and the banners carefully placed.
You should also note that increasing white space in your blog will decrease clutter. When I was redesigning my blog, I experimented with increasing white space. The result of the experiment was that I was more in control of how my new readers navigate my site. You can also reduce the options in your sidebar and menus so that readers will stay more on content that you want them to read.
2. Simplify your website navigation
Simplifying your website navigation will make it more user-friendly. If your readers want to see your earlier posts or posts from a particular date, how would they go about it?
Some readers keep scrolling down till they get tired and leave. How about your readers desiring to see your posts under a specific tag? How will they quickly find it?
Will your website users differentiate between your posts that are more important from the more static webpages? You should pay attention to visitors' intuition while designing your blog navigation.
If a new visitor visits a particular article, will they find posts of the same type easily? Without you leading your visitors by the hand, can they find their way through?
Every standard blog just like yours should have the following,
These are standard categories that visitors certainly expect to find something in any blog they visit.
Your blog logo should lead your visitors to the Home page. This is important for visitors visiting your blog for the first time as your homepage is not saved on their browsing history.
This will equally be assistive for those who have not visited your blog for a long time. A good blogger would not want their visitor to constantly click the “Back” button to return to the site's home page.
You should constantly be receptive to change and think of new things that might interest your visitors. Adopt new ways of organizing your blog and making it more user-friendly.
You can use drop-down menus if your menu tree is too complicated. Think of yourself as a visitor and visualizer of how your visitor will react to your blog's user interface.
3. Make your site mobile friendly
Making your site mobile friendly will benefit you as most people view blogs today through their mobile phones and tablets. Due to this development, a lot of companies, bloggers, and individuals have tailored their websites to be mobile-friendly.
Readers expect blogs and they will frown at any site that does not do so. Failure to do this will attract fewer people to your blog.
Those that will visit, I guarantee you that they won't stay long. It is very hard for readers to navigate through blogs that are not mobile-friendly.
They always have to zoom in to see texts and consistently scroll left and right to continue reading. Some find it hard to even zoom in at all.
Going back and forth on this may accidentally make them click on the wrong link. You wouldn't want such a headache for your visitors as it is discouraging.
If you're not conversant with the mobile code, there are a plethora of online services that will make your blog mobile-friendly for you. What it will take to make your desktop site mobile-friendly does not always cost a lot especially if your site is originally not complex.
My advice is that you pay attention to the quality of online services rendered before you subscribe. So you don't end up with a cheap-looking mobile-friendly site with sparse content and very limited functionality. This will cost you many potential readers.
4. Pick matching color for your blog
Ensure you pick Matching colors for your blog. When you effectively use your color, it will affect the overall beauty of your blog.
Not only should each color complement each other, but you should also limit the colors you use.
A lot of bloggers erroneously think that colors don't matter. You should note that blog colors go to the root of attention while subtle tones speak about your blog values.
To find matching colors for your blog begin with your primary color and find secondary colors to complement it. Do not use too many colors, two or three is ideal for a perfect blend.
Do not scatter different colors across your blog and social media platforms. Use your brand colors and be consistent with them. In case you doubt have brand colors, this is a good time to choose one that reflects your blog's value.
5. Choose your blog images wisely
Choosing your blog images wisely will ensure that you don't use crappy stock photos for your blog. I said earlier that visitors are easily carried away by what they see, your images should be a point of contact.
Crappy photos make your blog look less professional and tardy.
Stock photos with low image quality, unappealing excess white backgrounds, and dull-looking photos affect the evaluability and distinctiveness of your brand.
We know getting the best images for your photos is hard, however, you should make efforts if you don't want to be the one reading your blog alone.
You can contact a good photographer that will be supplying you with images and you pay them a paltry sum or in turn, promote their image on your blog.
This will save you from unnecessary copyright issues while at the same time giving you consistent images for your articles.
You can find a lot of good photographers on Flickr and Instagram. You can take a tour of websites like Unsplash or Gratisography that collects attribution fee.
If you are more financially buoyant, go for sites that are paid like Dreamstime. They will give you good Royalty-Free photos and still ensure you give them credit for their images.
6. Let your content be beautifully worded.
As more blogs spring up, people become choosier about the webpages they pick to read. This is the reason your content should stand out.
It is never enough to just have blog posts with high-quality content, other bloggers are trying their bests too.
How you present your content is equally important. Your content has to look very compelling to readers and engaging too. Let your content stand out.
Clear and definite headings
When you look at your blog, it should have clear and definite headings and subheadings together with screenshots that will help your visitors follow along.
You should note that a lot of readers are skimming or either scanning on the blogs to make it easy for them to isolate the major points.
Easy to read and Organised content.
On a very basic level, ensure your content is organized and easy to read through. In my blog posts, I always avoid those instances where my readers will be like “posts too long, no patience to continue” or “summarize please”.
I have emphasized in my recent posts that a good blogger would avoid long chunks of texts by breaking up their content into small and coherent paragraphs of information. It is a very good practice to embed only one idea in each paragraph.
Subdivide your blog content into different sections. Follow it with simple and informative headings for each of one.
Add images that are relevant to your post.
Your graphics should be enlightening, beautify your post with diagrams, charts, or graphs, if needed, to accompany and support your text.
You can do a bullet list of your points
These little additions can help make your blog post a lot more readable. This is not to make light of the importance of content, however, the content becomes more appealing when it looks better to your website visitors, this will increase its value too.
Improve your website design.
You can improve the overall design of your by removing widgets and texts that are not important to your homepage. Your website should not be harsh to look at, but beautiful and elegant.
Do not choke your visitors with excess information. Your posts should not be too wordy. Highlight the important parts of your website by adding white spaces to it.
It is good to take a tour of websites that have good design. Not to copy them but to learn a thing or two or how to make yours look unique and beautiful.
Also, think about what makes these websites stand out from the others and how yours can be like that too. Whatever you find out, do it in your blog in a way that will still make yours remarkably different.
7. Design your social icons to look professional
A lot of people do not like social media icons because they don't want people to see what they are reading. The icons however will help visitors share your post on social media. As they normally would not be too inclined to do this, you should make your icons look professional enough to induce them to use it.
You can use catchy words to introduce social icons.
When they look unprofessional or huge as to affect your easy navigation, it becomes a turn-off. Also, they should not be too spaced out from each other. They should not be arranged in such a way that it affects how your readers read your blog content.
8. Use a good font size and improve the reader's readability
Reading a blog shouldn't strain your eyes.
You should be very conscious of the fonts you use. Two or three fonts are ideal just like your color. I came across a blog that looks like the blogger was experimenting with different fonts. It was looking awful. You wouldn't want your bloggers thinking you are using fonts like a child learning to write.
Tiny fonts and weird spacings strain the eyes. Readers want large fonts that are spaced in a way that makes it easy for them to scan through the blog with ease. Too many fonts can look messy.
Pay attention to these three things with respect to your blog fonts :
The title of your blog post should have a particular font.
Ensure the title of your blog post is elegant and large so it easily catches the attention of your readers without it being too hideous.
The body of your blog post should have a different font.
The body includes the main text, subheadings, links, and dot points.
Your brand logo
There should be a strong correlation between your logo and brand. The logo should have a different font and the font should connect both.
Just like your colors, your font should complement each other. You can go through Mashable. I talked about it. Take a look at how Mashable blend their fonts. Mashable makes use of large, giant, and clear headers to introduce your visitors to every post.
9. Let your blog posts ever remain up-to-date.
I have noticed that when visitors search for a particular article and click on the blog post they have found, if they notice that the blog post dates back to earlier years, they will leave the website if they find out that the content is obsolete.
It is very important that while making your posts, you should endeavor to articulate them in a manner that will make it ever remain relevant both in the present and in the future.
Making your content always up-to-date does not mean you should remove facts that are date specific, no, it means you should try as possible to write in a manner that will make the content retain its factual relevance and also interesting for future readers.
Review old posts from time to time.
For any obsolete article or information, take your time to go through it and update with relevant facts and dates to make current with the prevailing information. Research for any new and enlightening information on the topic of the old post such as facts or new statistics. You can also add fresh insights to the posts. Always go through your archives once in a while and pick outposts you can update.
Flaunt your best content
Your best content should always be conspicuous in your blog. If you notice some webpages that are always attracting a lot of readers, isolate it because it shows that it has useful and engaging content and your readers find it useful.
Locate those pages in a place that makes it easy for leaders to try to easily find it. Be deliberate about advertising those webpages. A new visitor will be more likely to stay on your site if they stumbled on it and that was the first post they read. Create as many links in that post that leads to other interesting webpages in your blog.
It has been shown that more popular pages interest readers more, this should tell you that finding a way to promote those interesting articles on your webpages will benefit you a lot. Your main menu may contain your most important pages for easy navigation. Secondly, you can also use the bottom of your webpages to advertise those interesting blog posts.
10. Plan YOUR Blog Structure
Planning your structure includes increasing white space, set your colors and fonts right, and generally organizing your blog posts. This is the last and very important part if you really want to have your blog well arranged and easy to manage. Always plan the structure of your website in advance. This puts you in a good perspective.
Planning your structure means you should decide how many pages you will have when to post, the type of pages to have, your headings, and how everything will fit perfectly together. Determine on time the pages you will have on your main menu. The sub-pages and hidden pages should have a specific place if you have them under the main page. The same goes for your header and footer menu.