Instagram is one of the Social Media platforms that has boosted the social presence of lots of Brands. Instagram has been an important factor for driving traffic, engaging audiences, and increasing conversion rates for online business owners.
Do you know how good it feels to sell your brand easily when you have established your presence on Instagram? Even if you are about to start a business online, you would want to become successful in your business.
This is why lots of brands strive to increase their followers. Every brand wants to reach out to a vast audience, but, sometimes, they find it hard to figure out how to increase their Instagram followers and keep them active.
Honestly, getting the first 10,000 followers on Instagram is usually the most difficult. The reason is not far-fetched; people do not know your brand yet. People have not gained confidence and trust in your brand, yet and that is why it is a bit difficult to get the first 10,000 followers. If you feel like you are not reaching a lot of audience on Instagram, then it's time for you to learn how to increase Instagram followers and keep them active. The more you get followers on Instagram, the better your chances of engaging with Instagram users.
It is important to get targeted followers because most of the time, some brands like to take the shortcut method like paying for likes, but this path is usually not worth it. You should know that it is useless to have lots of followers that would not make any purchase, this is why targeted followers are the best kind of followers to have. Let us see how you can boost your social presence by increasing your followers on Instagram and keeping them active.
It does not matter whether you are just getting started on Instagram, or have long been on Instagram with few followers, just sit back and relax while I guide you through.
How To Increase Your Instagram Followers
Join Engagement Groups
It is common knowledge that lots of people who have lots of followers on Instagram are usually part of one engagement group or the other.
Although joining engagement groups can increase your audience, you need to get targeted followers.
For you to achieve getting a quality audience, you need to stick to, and only join groups in your niche and be very active in those groups.
There are engagement groups for technology, lifestyle, travel, fashion, sports, and so on.
This strategy works best when you are a starter who needs to get followers in a short while. It gives you credibility on Instagram, even although you may not start making sales immediately.
The strategy works on a short-term basis when you are trying to gather followers as a newbie from as many groups as possible.
Let's see other ways you can use to increase your Instagram followers.
Make Sure Your Instagram Account is Fully Optimized for Visibility
You need to be visible before people can follow you. So you need to ensure you appear in search results easily. Your Instagram account needs to be fully optimized for visibility for you to grow your Instagram followers. Make your Instagram profile attractive and tell people who you are by customizing your bio section.
On Instagram, there are only two ways in which you can optimize the search results and that is; through your Instagram handle and your name. It is easier for people to find you when you use a consistent handle on both Instagram and other social media platforms.
Set up your account to ensure your Instagram profile is public to get more followers. To make your account public, go to “options” and turn off “private account.” Use your brand or logo as your profile picture.
You can add your brand name to your username so that you can easily show up in search engines. You can also include keywords that are relevant to your brand to increase your visibility on Instagram search results.
Use proper image caption, bio, and a search-friendly username to help people know what the account is all about. Let your bio information be impressive and informative. Add little details about your personality.
Include a link to your bio so that people can toggle between your Instagram and your website if they choose to check them out. Use your bio wisely because it is the only place you can include a clickable link.
Make your username short and straightforward to make your audience recognize it easily. Add a link to your bio to help you increase your Instagram traffic. For instance, if you are a fitness writer, you can add the keyword ” Fitness writer” to your Instagram name and use (@fitmoms) as your Instagram handle.
If you are a travel writer, you can add the keyword “travel writer” to your name. Use (@airtravels) as your Instagram handle to improve your visibility when people search for content on fitness and travel.
Consistently Post Content
People will follow you because they want to see the content you have to offer. Give followers a reason to follow you by posting content regularly. This will help you create an experience for Instagram users and increase your followers. Like I said earlier if active users engage in your post, more people will see your content, and this can increase your followers. Ensure you post contents daily because posting daily will most likely increase your followers than posting weekly. It is even better to post a few times a day because posting more content would increase your engagement.
You can Increase Your Instagram Followers by Reposting Other People's Content.
It is easier to repost other people's content than to create your content, especially if you are a beginner. Make sure you give references to the original content owner each time you repost their content so that you will not be flagged. Have it in mind that Instagram requires you to get permission before you repost someone else content.
Be Consistent With Your Content Style
One thing you should know is that people don't just follow you on Instagram because of what you post, rather they will follow you because they have an idea of what your future post will be like. For instance, if you usually post yoga videos for Instagram users to watch, they will follow you. That is because they have an idea that you always post videos about yoga. So, they follow you and expect to watch your yoga videos. Therefore, posting consistently in a specific style makes followers anticipate your content, and, if you keep up like that, you will eventually increase your Instagram followers with time. It's important to keep a consistent style when it comes to creating content. No matter what you want to achieve, it is important to maintain a consistent brand personality and look.
Get Brand Advocates and Influencers to Help You Promote Your Content.
As you learn how to increase your followers on Instagram, it's important for you to understand the essence of a large follower base. The more your followers grow, the more you get customers for your brand. This is why it is important for you to get to your customers because it is the fastest way for them to follow you. So to gain the number of people you want to reach, you should get influencers and brand advocates to help you get your content out there.
You should be present on other people's Instagram pages, not just your own Instagram. Work with the influencers and get them to promote your content to their audience. You can also let an influencer give your Instagram a shout out to help to increase your Instagram followers and keep them active. Influencers usually have followers, and so they can bring new followers to your account. However, have it in mind that some Instagram influencers can use fake bots to bring fake followers to your Instagram account. So ensure you draw a contract to protect your account from fake followers. Instagram can ban your account when you get an instant rush of fake Instagram followers.
Stay Away From Fake Instagram Followers
You might be tempted to use fake Instagram followers, but as I said earlier, it's not worth it. Don't use tricks to get more Instagram followers. It is far better to have legitimate Instagram followers than fake followers. Fake Instagram followers will lower your account credibility because your Instagram pages will have inactive users. Furthermore, fake Instagram followers will not purchase anything from you, neither will they bring any financial value to your brand. Additionally, fake followers do not engage in your Instagram feeds. Focus on having more legitimate followers because they the ones who share, comment, and like your post. They are also the ones that increase your audience by sharing your content.
Promote your Instagram Page
You can only increase your Instagram followers when more and more people discover you. This means you won't get followers if people can't find your Instagram account. Share your Instagram profile link on other social media platforms.
Ensure that you link other social network accounts and your website to your Instagram account. Before you promote your Instagram account, ensure you already have content on the account.
People will easily find you when you are more visible to them. So if you want to increase your Instagram followers, you should increase your visibility. You can make your Instagram account more visible to people by directing users from your other social media platform for your Instagram account.
Create Engaging and Unique Content.
Do not underestimate the power of engaging content when it comes to gaining followers on Instagram. This strategy has worked over and over again for lots of online business owners. Don't forget that “Content is still King”.
When you post unique content, you gain more followers even without asking because people want to enjoy unique content. When any user comes in contact with unique content, they will most likely be inspired to engage and follow you on Instagram so they can continue to see the content.
Besides, people like to share and comment on engaging posts. When they share your posts, you reach a wider audience and get more followers.
Posting great content makes your Instagram followers remain active. One thing you should know as well is that posting popular content can make a difference when it comes to the number of your followers.
Post what people want to see and see how fast they share it on their social media pages. Therefore, popular content can increase your followers.
Engage in Conversations With Instagram Users.
When you engage in conversations, people become more aware of your presence online. You need to communicate and provide support to Instagram users. Answer questions as much as you can and comments on topics to create awareness for your brand. The more you engage with people online, the more followers you get on Instagram.
Also, engage with Instagram users who like to follow other brands. Check for your competition on Instagram and go to their post. Follow people who comment on their posts and engage with them. It is better to target smaller brands when checking out your Instagram competitors because bigger brands usually have more loyal customers. As you continuously engage with these Instagram users, you increase your Instagram followers.
Collaborate and Partner With Other Brands or Businesses.
You can increase your Instagram followers faster when you partner with another brand. Collaborating with brands can increase the audience that will make you get more followers. Make sure you collaborate with businesses that are relevant to your Brand on Instagram. This strategy worked for me when I was trying to increase my Instagram followers.
I created my content, and one of the brands I partnered with reposted my content. The followers that came from the brand's audience was over 200k. I didn't have to do much work, all I did was create my content, and I got over 200k followers by just partnering with another brand.
So reach out and see if you can work with other brands on Instagram and become a partner with them. One of the popular ways you can collaborate with other brands is to host a contest and feature products from other brands.
Tag Relevant Instagram Users
You can mention an Instagram user in your Instagram stories or captions by using “@-instagramhandle” to tag the user. Instagram notifies the user whenever you tag them. Tagging relevant Instagram users makes them engage and share the post with their own followers. When you tag a user in your INSTA STORY, they can share your content on their own INSTA STORY.
When they share your content of their own story, their followers will be able to click on your Instagram handle and see your account.
But don't just go about tagging everyone just to get their attention; it's not a good idea. Tag users that are relevant to your content. Some users you may find relevant can be customers, colleagues, anyone who shows in the picture or video, your suppliers, your mentor, or relevant businesses.
Make Other Users Tag You.
You can increase your Instagram followers when other Instagram users tag you in their content. When people tag you, more people can see your Instagram account and click on it if they want to see more of your content.
Hashtags are one of the best ways you can use to increase your followers on Instagram. Hashtags are very beneficial for boosting online social presence. You can build your community and increase your followers by using hashtags. You need to know how to use hashtags correctly.
Hashtags generally come up in Instagram search results. This means that using hashtags can help you increase your Instagram followers. When you add the relevant hashtags people can easily find your content.
Additionally, any content that has a hashtag attached to it can show in other people's Instagram feeds even though they are not following you yet. Use quality hashtags that are relevant to your videos, photos, or brand. Do not just go around tagging just anything.
Make sure your hashtag is relevant to your business. Once you have established your own following on Instagram, you can try to create your own hashtags that are related to your brand or business. This is another way to establish your brand and boost your social presence.
Embed Your Instagram Post on Your Website and Blog
Embed posts that are clickable on your blog. The embedded post will enable the users to click directly to your Instagram profile. Each time you share content like infographics and photos, you can embed your Instagram post with that content.
You can link your Instagram account to your website or blog when you post relevant content. If you have a yoga blog or website, you can link your Instagram videos to your blog or website.
As more people visit your website, they will most likely visit your Instagram page as well. Basically, an embedded post is an easy way to drive traffic from your blog to your Instagram account. Note that with every new visitor that checks out your Instagram profile, you are likely to gain a new follower.
Use the Explore Tab
The explore feed is an opportunity for business owners who are trying to increase their followers on Instagram. The explore tabs include the Instagram story, Instagram TV, and Instagram post. Instagram users generally see series of content selected by the algorithm. They can also select specific content from the top of the screen. A lot of Instagram users check the explore tab periodically. On the Instagram app, the explore tab is located at the bottom. You can easily see it when you click the magnifying icon. You can also pay to get your content on the explore tab.
Use a Location Tag
Tagging your location is one of the easiest who is he which people can find your Instagram account. Use a location tag if you have a physical location for your business. Then Instagram users can use your region to check contents from your physical location. This can increase your exposure and your Instagram followers.
Check Instagram Analytic Tools.
You can get insights from Instagram using Instagram analytic tools because Instagram analytic tools provide you with information about your performance.
It gives you data about your followers and your engagement rate. It also gives you a concept of how you can grow your Instagram followers. There are some analytic tools that you can use to increase Instagram followers. They include Keyhole, sprout social, social bakers, and curalate.
They give you information about impressions on each post, engagement rate, top post, reach, and more. The analytic tools also provide information about your followers' demographic data, gender, and ages.
The Instagram analytic tool can help you determine the areas where you need to improve on to increase your followers.
Ensure you know the time your followers are most active before you post so that you can get the engagement you want. These are some of the best Instagram analytic tools you can find in the market.
They provide information that can help you get the right content that will increase your Instagram followers.
Your nametag on Instagram is a code that is scannable. Instagram users can follow you immediately with your name tag by scanning it. Your Instagram nametag is one of the easiest ways you can promote your Instagram account on materials like product packaging and signage.
People offline can also follow you on Instagram using your name tag. You can use your name tag for networking. All they need to do is to scan your code to become a follower without type in your Instagram handle. You can share your name tag by printing it out and sharing it.
Your name tag is located on the top right of your Instagram profile. Click on the three lines icon and select name tag.
Build a Sense of Community
Instagram like every other social media platform, has its community as well. Therefore, you need to join the community. Be active in the community by commenting, sharing, and liking other Instagram content.
As you become actively involved in the Instagram community, you draw more attention to yourself. If anyone comes across your comment and sees that it is engaging or inspiring, they will most likely follow you. Additionally, when you like or comment on an Instagram user's post, they usually get a notification, and they will most likely check your profile and follow you.
Use Apps To Get More Instagram Followers.
There are some apps that you can use to increase your Instagram followers. Ensure you use apps that are risk-free to avoid your account being shut down. These risk-free apps are usually marketing automation tools. Apps like HubSpot or Buffer can help you increase your Instagram followers. Check out some of the free Instagram followers apps:
- Followers for Instagram:
Followers for Instagram gives you ideas about content that can increase your Instagram followers and make them active.
Crowdfire app lets you know when people unfollow you and helps you get new followers. It also shows you followers that are inactive to enable you to focus on active Instagram users.
- Tracker for Instagram: Tracker for Instagram provides analytics data that shows you the engagement rate on your Instagram account.
Schedule Your Post
Timing is crucial as well when it comes to posting content on Instagram. For you to know the best time to post content, you should consider your audience consider the time they are most active and what their average day will look like. Additionally, you can get a management tool for social media to help you schedule your post and publish it on Instagram at the right time. When you schedule your post, you give yourself ample time to create unique and excellent content instead of creating just anything.
Use Instagram Advertisement
Although advertising is not a direct method of getting new followers on Instagram, it can act as an effective way to get your brand to reach more people. Instagram art can place your content right where people can see it. Instagram ads are effective in getting more followers, although you will need to invest the amount of money to get the ads. With Instagram ads, you need to target the audience you want to reach through demographics, interests, and even locations. Additionally, you can advertise on the explore tab on Instagram stories.
Use Giveaways to Increase Your Instagram Followers and Keep Them Active.
Giveaways are one of the easiest ways you can get new followers. It's a great strategy if you are a beginner; however, giveaways do not bring many sales to you. Also, you might not get the target audience you want, but it's a very effective strategy if you want to increase your Instagram followers fast.
Follow Relevant Accounts.
Another strategy you can increase your Instagram followers is to follow relevant accounts. When you follow an Instagram user, there's a probability that they will likely check your profile. If your pages are full of great content that they find relevant, they will most likely follow you back. Regardless you shouldn't follow too many accounts because your credibility is important. Your follower ratio is proportional to your credibility. Also, don't play tricks by unfollowing people after they have followed you back because it can hurt your reputation.
Other Tips To Increase Instagram Followers And Keep Them Active
Use interactive features like Instagram stories to engage users. Instagram stories provide chat stickers, polls, and questions to keep users active on the platform. An Instagram user that sees your story with hashtags would engage and want to see more of your content by following you.
Use Stories Highlight
With story highlights, you can display your brand to users who check out your profile. Make the most of your stories highlight by including great content and a lot of information that makes anyone want to follow you.
Use Live Videos To Keep Your Instagram Followers Active.
Live videos on Instagram has become a growing trend. Live videos enable you to engage and interact with your Instagram users that increases your audience.
Create an Instagram TV Series
You can post your Instagram live videos after it ends Instagram TV. Instagram TV videos give you the opportunity to provide in-depth opinions on topics, and it can last up to an hour. Creating an Instagram TV series motivates users to follow you, not just to watch your videos. They will like to see more of what you have to offer. Besides, the Instagram TV post appears on the explore tab and give you a higher chance of getting new followers because more people are likely to see your content.
Host Contest on Instagram
Hosting contests can increase your Instagram followers and keep them active. The entry requirement for the contest can be telling users to follow comments on one of your videos and tagging a friend. The friends who you tagged will be able to see your post, and this can increase your chances of getting new followers. You can get more people to see your page by encouraging content that is user-generated as a process of your contest. Hosting contests is very useful in increasing Instagram followers.
Employ these strategies, and within a short while, you will be able to pull more audience to raise your brand awareness. A wider audience means you can give more information about your business to more potential customers. Apart from that, a large follower count increases your credibility in the eyes of Instagram users, so it can motivate people to check out your account and follow you. Finally, you should concentrate less on the number of followers and focus more on the quality of your content. You will increase your followers in the long run if you invest in creating inspiring and engaging content.