Channel Art is also called a “YouTube Banner” or “Channel Header Image.” The YouTube channel art is the big banner that crosses the upper part of your channel page.
It’s typically used as visual communication to portray a channel’s brand and personality.
Why Is YouTube Channel Art Important?
When visitors are able to find your YouTube channel, your channel art or your YouTube banner image is the first thing they see. So it’s a vital aspect of creating a good first impression.
You can also use Channel Art to give basic details about your channel like your tagline, upload schedule, social media accounts, etc.
Tips to Create Your YouTube Channel Art
- Use Images that Portray Your Channel's Identity
The image you use for your channel art should represent 2 things: Your channel topic and what you think makes your channel unique.
There are three basic options when it comes to creating a channel art image.
1. The Creator Shot
The Creator shot shows the image of the YouTube channel owner. The creator shot works effectively with vlogs and personal brands.
Some personal brand owners usually use a professional-looking shot in a static posture, while others use an action pose.
For instance, if your channel is a yoga channel, you can use a shot that represents your channel by using an image of you doing Yoga (Action pose).
2. The Representative Shot
The representative shot shows an image that portrays your channel. A picture can send a thousand messages, so a representative image enhances your channel's brand without the need to use write-ups.
3. The Logo
This involves using your brand logo as your YouTube channel art.
You don’t need to confine yourself to using a single image. Lots of YouTube channels portray their channels with a collection of images that give you an idea of the topics that the channel is focusing on.
- Your Tagline
Your tagline is a brief, raw caption of your channel’s value proposition. Your tagline is an incredible way to emphasize the uniqueness of your channel in a few words.
You can decide to add your tagline to your Channel Art. By doing that, your channel visitors will see it instantly and understand what the channel is all about.
- Channel Art Links
Channel Art Links connects your channel to external websites. Some YouTubers use their channel art links to link visitors to their social media profiles, blogs, and website.
Channel Art Links are positioned on the lower right side of your YouTube banner. Note that the channel art links are not part of your Channel Art image. Rather, they are placed on top of your Channel Art.
- Publishing Schedule
Publishing Schedule is an optional tip. For instance, if you have a regular pattern for uploading content, you can include the schedule in your Channel Art.
By doing that, visitors will know when the next new video will be uploaded.
How to Create Your YouTube Channel Art?
There are 3 major choices you can make when creating your YouTube channel art: Do-It-Yourself, use Fotor, or Hire a professional.
You can create your YouTube channel art by yourself with the best photo editors if you have skills in graphic design.
2. Use Fotor
Fotor is a tool with a mainly designed feature that allows you to create YouTube Channel Art. Fotor is free to use and it has templates you can use to create beautiful banners.
All you need to do is upload your images and add text, then create your Channel Art.
3. Canva and Snappa
Both Canva and Snappa are tools for high-quality graphic design. They can create unique designs as they have better functionalities than Fotor.
4. Hire a Professional
You can hire someone to create your Channel Art. There are sites like Fiverr, and UpWork with lots of people willing to create it for you.