17 Best Social Media Management Tools for Promoting and Managing your Social Media Presence
The use of social media has become an essential component of our modern-day society. A lot of small businesses and enterprises have adopted social media marketing techniques as a means of creating public awareness of their brand to the world.
I have listed the 17 best social media management tools available this year, and all you need if is for you to choose one from the list and run with it. You can also refer to one of my earlier posts on the Best Social Media tools available.
Over the years, social media has proven to be a very powerful tool for the success of many small businesses.
It can serve as a platform where you get to expand your business’s audience, build and maintain a consistent relationship with your existing customer, generate more sales, and even drive traffic to your website.
There are different social media platforms available and managing these multiple social networks can become overwhelming, time-sucking, and in most cases, humanely impossible to handle.
If you are looking for a way to effectively manage your social networks without sacrificing a lot of time towards it, then you need to consider using social media management tools.
Social Media Management tools are Software-as-a-service products (SaaS) that are designed to enable users to post to, control, and manage one or more social networks from one platform.
These tools offer users the resources to automate certain functions on their social accounts, like scheduling posts and update, posting the same updates across all your social media platforms.
17 Best Social Media Management Tools for Your Business
1. Buffer Publish for Straight-forward Social Media Scheduling
Buffer Publish is one of the fastest and easy-to-use SM management tools that you can easily start up with.
It is characterized by smooth design, easy to navigate layout, and fast-response controls. Its management solutions are centered on the model of creating and publishing posts.
Buffer Publish, as a management tool, supports a wide range of social networks including, Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
Plus the ability to manage multiple social media accounts, their Business Plan also offers comprehensive scheduling functions.
Buffer Publish offers its users four plans depending on the need and business size;
Pro Plan: Priced at $15 per month and allows only one user, can be used for up to eight social media accounts and 100 scheduled posts.
Premium Plan: Priced at $65 per month, allows two users, eight social media accounts plus 2000 scheduled posts This plan is suitable for most businesses as it offers a reasonable amount of functions.
Business Plan: This plan costs $99 per month and accepts up to six users with 25 social media accounts and 2000 scheduled posts. This plan is perfect for most small and midsize businesses.
Enterprise Plan: This plan is mainly for large Corporations and businesses. The Enterprise Plan accommodates 26 users, 150 social media accounts plus 2000 scheduled posts per social media account. The price of the Enterprise Plan is agreed upon after consultation with the service provider and depends on the number of users and accounts that would be used.
For businesses looking into the prospect of using Buffer Publish, it is best to consider the number of users, social media accounts, and estimated monthly posts before choosing Buffer Publish. Buffer Publish offers a free basic version allowing one user, 3 social media accounts, and 10 schedule posts. This free account would be great for determining whether their services align with your needs.
2. Hootsuite for All-in-One Social Media Scheduling, Monitoring, and Analytics
Hootsuite is one of the most widely used social media management tools in the SaaS Industry. Presently, it offers a wide range of amazing features suitable for small and midsize businesses that go beyond posting, scheduling, and analytics.
Hootsuite is one of the pioneers in the social media management market providing comprehensive social media solutions for more than 18 million users in 175+ countries.
It possesses the ability to automate post scheduling, collect key performance metrics, and analyze data.
Hootsuite has a variety of features including engagement tools, numerous listening, influencer identification, and a publishing suite. Hootsuite supports a wide range of social networks including, Twitter (Profiles), LinkedIn (Profiles and Groups), Facebook (Profiles, Pages, and Groups), Instagram (Profiles), YouTube Channels and websites (WordPress Blogs).
Hootsuite provides a free trial for 30 days for its Professional Plan.
Professional Plan: Starting at $25/month (billed annually), this plan accommodates only one user and 10 social media accounts. This plan is suitable for small businesses and solo entrepreneurs.
Team Plan: Billed annually at $129/month, it also accommodates up to three users and 20 social media accounts. This plan also features branded URLs, social media campaign certifications, customized analytics views, and more.
Business Plan: Price at $559/month, the business plan includes 50 social media accounts and allows even more customization features.
Like any other SaaS, Hootsuite offers an Enterprise Plan which requires an initial consultation with the service provider to discuss the number of an expected user which determines the pricing of the plan.
3. Zoho for Team-Based Social Media Management
Zoho is a very well-known social media management solution provider for small and medium-sized businesses.
Zoho has developed over 40+ Software-as-a-service (SaaS) solutions that are designed to streamline business operations. Some of their products include Zoho Office Suite, Zoho Expense, Zoho Invoice, and Zoho Social to name a few.
Zoho Social allows you to determine what suits your businesses best. It helps you through the process of creating and publishing content on your social account, or schedule your post for later.
The Publishing Calendar feature offers a simple summary of all planned posts in case you decide to publish them on another day. It also offers a drag and drops functionality that lets you locate your planned posts with ease and filter searches (author, sort, and network).
4. MeetEdgar for Automating Your Social Media Post
MeetEdgar allows users to create, schedule, and post their content to various social media accounts all on a single simple-to-use interface.
It features tools that allow you to control and manage multiple accounts at once, send and reply to messages, and give user analytics data that is useful for planning your social media marketing strategies in the future.
These features are what give MeetEdgar the edge in the SM management market because unlike other tools, MeetEdgar stands out because of its ability to publish posts continuously even on weeks where you’ve fallen behind and couldn’t upload posts ensuring that you stay consistent and on-track.
MeetEdgar is great at social media post scheduling. It saves you a lot of time that you would have wasted in curating and timing your posts.
MeetEdgar offers two subscription options – Monthly and Annually subscription options.
Monthly Options: The monthly payment plan is further divided into two including a $19/month plan which accommodate 3 social media accounts, 10 automated posts per week, and unlimited scheduled posts (which is done manually), and a $49/month plan that allows up to 25 social media accounts, 1000 automated posts per week, and unlimited scheduled posts (also done manually).
Annually Payment Options: Priced at $539, it is a great way users can save on their purchases. This payment option, however, is only available for the $49/month plan.
MeetEdgar offers a 30 day no questions asked money-back guarantee in case you decide that their tools are not suitable for you. They also offer a non-profit and military discount, although you would be required to fill out a form and provide proof.
5. Loomly for Generating Post Ideas for Social Media
Loomly was created mainly as a calendar-based management tool for small and medium-sized businesses, intended to improve the user’s ability to create, post, and monitor contents.
It features a well-designed Channel Page where you can see and change posts as you would want them to appear on your social networks.
Loomly supports Facebook, Pinterest, Twitter, Instagram, and LinkedIn. Loomly’s is strictly a tool for content creation and has made it clear in its functionality.
The basic plan starts at $34/month and includes two users and 10 social media accounts. It also offers users unlimited schedules and posts.
Some features in this basic plan include Post Ideas, Post Optimization Tips, Audience Targeting, Approval Workflow, Post Sponsoring, and Automated Publishing. It also has an Ad Budget Cap of $500.
This plan is optimal for small and medium-sized businesses.
The Standard Plan is priced at $76/month and accommodates 6 users and 20 social media accounts. This payment plan covers all features of the basic plan yet also incorporates progressed investigation, content fare, and Slack coordination. It has an Ad Budget Cap of $1,000.
The Advanced Plan arrangement costs $159/monthly and allows for up to 16 users, with 35 social media accounts and this plan highlights all the features of the Standard Plan. This payment plan has an Ad Budget Cap of 2,000.
The Premium arrangement costs $332/month accommodating up to 26 clients, with 50 social media accounts, and highlights all the features of the Advanced Plan.
It has a more powerful Ad Budget Cap of $5,000 and allows for greater customization.
There is also an Enterprise plan; this is available for big corporations and businesses who need to add more users and social media accounts.
This would require an initial consultation with Loomly to discuss the requirement and price.
Loomly offers a 15-day free trial for users to determine suitability before making a purchase.
6. Sendible for Lead Generation on Social Media
Sendible is a versatile management tool created to cater to numerous brands and customer’s needs.
Sendible is built for agencies and has an array of features that can cater to small and medium-sized enterprises.
Sendible is one of the most creative tools for social media management targeted primarily at Agencies, but with an enticing function for small and medium-sized companies.
Sendible packages include mass scheduling, calendar view, fast reports, queues, RSS automation, and email support all in one centralized toolkit.
Sendible’s holistic approach towards social media management would be worthwhile to SMBs with advanced features for businesses such as team management and post-approval functions, particularly those starting without any predetermined ideas.
Sendible is designed for a large social media management application and can handle lots of social accounts and brands, which may be overwhelming for small businesses or startups who only have a small number of social accounts to manage.
The most outstanding feature of Sendible is its capacity to manage scheduled posts elegantly. Sendible also offers a forum for users to easily manage queued up pre-written bulk posts.
The tools are versatile enough to allow pending posts to be edited without having to delete them from the queue. It is a basic feature that helps to save time.
Sendible focuses on functionality for posting and publishing and allows even greater customization, but provides importance to interactions as well.
Sendible enables managers to delegate which team members are in charge of responding to different experiences and engagements.
Sendible can help brands and social media managers efficiently set content and response accountability, making these accounts more responsive.
The starter package priced at $24/month includes 12 services (with each service counted towards a one-way interaction with a social network, e.g. posting and streaming to a Twitter account counts as two services).
The plan features bulk scheduling, calendar view, fast reports, queues, RSS automation, and email support.
The Traction plan which is intended for experienced marketers costs $99/month and includes three users and 48 services.
This payment plan includes the ability to delegate and authorize posts, produce six custom reports, manage 30 queues, and access to email and live chat support.
The Growth Plan, intended for agencies or corporations that juggle multiple social networks costs $199/month (billed monthly) and provides access to seven users and 105 services.
Other features of the growth plan include forced approval flows, 35 custom reports, 70 queues, Dropbox, Google Drive integration, and live chat support.
The Large tier, which is a custom tier, is also available at $299/month; it's a completely white-labeled solution customized for businesses’ unique needs.
The pricing options for Sendible are rather spread out. Granted that the solution is targeted at agencies managing numerous customers, SMBs may find a viable option that suits their requirements.
One factor to remember is the concept of services by Sendible, with each service a one-way connection with one social account.
Iconosquare can be used for planning and observing functions and works particularly with Instagram – and as of recently, Facebook as well.
Iconosquare works together with your Instagram account to assist you to develop a Social Media management strategy, successfully connect with your community, and measure your efforts with analytic data.
Presently, Iconosquare is one of the best tools in its market, with over 10 million clients and a top ranking as one of the top 800 websites in the world.
Instagram audit – this free tool will analyze 20+ metrics on your most recent 30 posts and gives you tips about your audience's activities, post optimization, etc.
Brands Index – Distinguish brands with the leading engaging ranking, and provide comprehensive information about their profile page.
Influencers Index – Recognize influencers with the most excellent engagement ranking and sort them out by category.
More than that, Iconosquare provides a free trial period and provides four payment options thereafter including starter plan, pro plan, advanced plan, and agency plan. The pro or advanced plan is the optimal choice for most businesses depending on the size and specific needs of the business.
Tailwind is popularly-known as a social media scheduling tool compatible with Pinterest, but more than that, it is an all-in-one marketing toolkit.
Tailwind offers a free trial where you can plan up to 100 pins on Pinterest. And the best part is that there’s no time restraint on the free trial.
Tailwind is accessible for bloggers, small and medium-sized businesses (having up to 100 workers) priced at $9.99 per month for each account.
The paid version includes all the features in the free trial, and access to five Tailwind tribes, and 30 monthly tribe submissions, plus an option that allows you to purchase more if needed.
For bigger business brands or agencies, you can contact Tailwind for a custom plan.
- It has a browser extension that allows you to produce multiple contents simultaneously from any page on the web.
- Supports content upload from different sources like iOS devices and Dropbox
- It has a Smart Queue feature that lets you pin wherever you want.
- The Board Lists help you save time why scheduling your pins
- Comprehensive analytics to estimate the number of followers, engagement trends, and virality.
- A forum for social media marketers like yourself to share important content and develop your viewers.
Not only did Tailwind remove the frustration of having to manually post content regularly to Pinterest, but they’ve made a perfect toolkit that makes a difference for bloggers and marketers looking to drive a significant amount of traffic to their website.
The information gotten from Pinterest into Tailwind allows you to have a comprehensive view of how your visual content is performing. And with the expansion that Tailwind Tribes offers, there’s no limit to the number of people you can reach out to with your content.
Though Later permits you to post to your Instagram, Facebook, Twitter, and Pinterest accounts, it is built with more suitability for Instagram. You can read more about how to increase your Instagram followers and keep them
Like Instagram, Later is a visual-based platform. Contrary to others that let you begin with a social message and after that permit you to include a picture, Later requires you to begin with a post by uploading a picture. You can then at this point include relevant content to the image.
Later maintains this visual approach through out other social media platforms. You are still required to upload an image to start a Facebook post or Twitter tweet.
Later has a Media Library that allows you to store your images. This feature also highlights some important details about every picture you’ve uploaded, includes media notes, and recognizes the images you’ve uploaded from your unused images.
Access to Later is billed from month to month. Later has five payment option plans, including a free trial. All the payment options are payable either on a monthly or yearly basis, with a 17% discount on all annual payments on any of the payment plans.
Free Plan: at $0/ month allows 1 social account per platform, 1 user, 30 Instagram posts, 50 Twitter posts, 30 Facebook posts, 30 Pinterest posts, it can schedule photos and upload unlimited photos to Media Library, has basic Instagram analytics, and can search and repost UGC.
Plus Plan: cost $9/month and allows 1 social account per platform, 1 user, 100 Instagram posts, unlimited Twitter posts, 100 Facebook posts, 100 Pinterest posts, can schedule photos and videos, and upload unlimited photos/videos to Media Library, can schedule Instagram Stories and multi-photo posts, basic and pro-Instagram analytics, and can search and repost UGC.
Premium Business Plan: cost $19/month and includes 2 social accounts per platform, 2 users, 250 Instagram posts, unlimited Twitter posts, 250 Facebook posts, 250 Pinterest posts, can schedule photos and videos, and upload unlimited photos/videos to Media Library, can schedule Instagram Stories and multi-photo posts, hashtag suggestions, basic and pro-Instagram analytics, Pinterest analytics, and can search and repost UGC.
Starter Business Plan: billed at $29/month accommodate up to 3 social accounts per platform, 3 users, unlimited Instagram, Twitter, Facebook, and Pinterest posts, can schedule photos and videos, and upload unlimited photos/videos to Media Library, can schedule Instagram Stories and multi-photo posts, hashtag suggestions, basic and pro-Instagram analytics, Pinterest analytics, can search and repost UGC.
Brand Business Plan: priced at $49/month and includes 5 social accounts per platform, 5 users, unlimited Instagram, Twitter, Facebook, and Pinterest posts, can schedule photos and videos, and upload unlimited photos/videos to Media Library, can schedule Instagram Stories and multi-photo posts, hashtag suggestions, basic and pro-Instagram analytics, Pinterest analytics, can search and repost UGC.
Later’s Quick Schedule feature also for flexible scheduling where you can simply have a drag-and-drop function to allocate time to your post. This feature is a successful alternative to a queue used by competitor software. You schedule contents to be published on a weekly time slot, and after that, you’ll drag and drop images onto your calendar.
Later publishes your next available time slot along with your media content. Note that for the auto-publish function to work with Instagram, you have to confine your posts to have a single picture or video (another Instagram API requirement).
Later business plans provide access to LinkedIn. This LinkedIn is awesome if you want to use eCommerce directly from your Instagram account. You will be able to use it to construct a clickable Instagram page that allows you to direct your audience to relevant content and product pages. You’ll be able to link your Shopify store to Later and begin tagging your Shopify products to your LinkedIn bio page.
Later is optimized for normal LinkedIn users. Although you can still post to Facebook, Twitter, and Pinterest, there seems to be an unplanned inclusion added so that Instagrammers can also post to their other social accounts without requiring another social management tool.
Using an automated scheduling function on Instagram is very tricky, but Later has done an awesome job in working around Instagram’s forced hurdles.
Sprout Social is a full-service SaaS product with an excellent blend of social media management and analytics to meet the requirements of most small and middle-sized businesses.
Sprout Social is one of the pioneers and most brilliant social media management and analytics solutions in the industry.
Sprout Social also contains listening and influencer recognition features and even includes some social media-oriented customer relationship management (CRM) functionality. A cost-effective pricing model, an easy-to-use interface, and excellent analytics capabilities are some of the reasons why Sprout Social is one of the leading social media management solution providers in its market. This is mostly for small and medium-sized businesses that may discover that it solves most of their problems.
Being one of the pioneers' social media management solutions gives Sprout Social an advantage over the competition. Sprout Social presently has over 25,000 clients and has made use of review from their client to upgrade and better its features and functionality. With a large database of reviews, Sprout Social has a deep insight as to where the SaaS industry is heading and the kind of problems that need to be tackled.
This feature can be seen on the dashboard as soon as you enter their site. Sprout Social provides you with different pop-up questionnaires to help you find out more about your business needs. This implies that your Sprout Social experiences are based on your immediate needs, and this helps you to save a lot of time.
Sprout Social offers new users a free, no-obligatory 30-day trial, without requiring you to use a credit card. It has three payment options: The standard plan, which starts at $99 per user per month and gives you five social profiles; Professional Plan, priced at $149 per user per month and gives you 10 social profiles plus additional features; and Advanced plan, that costs $249 per user per month and gives you still the same 10 social profiles but with even more highlights like chat-bot integration, digital assets, and content library, and message spike alerts.
AgoraPulse is a very powerful social media management tool having a full range of features with an exceptionally easy-to-use interface. It also offers crystal clear tutorials to help shorten the learning curve of turning its features into your benefits.
The main spotlight of AgoraPulse is its Inbox. Although this particular function is different across each supported social network, it displays your comments, mentions, conversations, and reviews similar to each of your social accounts. It has an Inbox Assistant feature that permits you to set rules that instinctively clean up and organize each social account’s inbox. You can also delegate messages to other team members when required.
The listening feature is particularly relevant for businesses wanting to follow up on mentions of their brand name (or in some cases, their competitors). You can generate new searches for words, phrases, hashtags, and usernames.
Like all other social media management tools, AgoraPulse offers a wide array of ways to publishing content. The default Publishing tab directs you to a calendar, highlighting the time (which is weekly by default) and your planned social messages, queued, published, sent for approval, assigned to you, or failed.
You can easily schedule a post by clicking on the appropriate time slot. The Publish screen highlights all your important social media accounts, you can choose to send your post to multiple social accounts. It also knows illegal combinations like, not publishing a post to multiple Twitter accounts, due to Twitter’s restrictions). It allows you to easily include emoji, hashtags, images, videos, and links to your social messages, allowing for greater customizations that you want for each social network.
However, AgoraPulse is more effective when used for bulk publishing. This feature lets you upload some of your posts from a CSV file, a website using RSS feeds, or as a group of pictures to transform into posts. You can use these to produce a queue (adding new content into your queue as required). You can also use AgoraPulse’s Chrome extension to collect additional content.
One of AgoraPulse’s most unique features is that it can provide you with a closer look at your audience and followers. You can get to know your active followers, click on them, label them as you like, view your previous activity with them, and include relevant notes.
Lastly, AgoraPulse also for a wide array of extensive reporting, both internationally about your social account usage and relevant items of content.
Like other SaaS platforms, access to AgoraPulse is billed monthly. AgoraPulse provides four payment plans after offering you a 28-day free trial to determine if the product is suitable for your needs and business size. AgoraPulse also offers another two-week extension to the free trial, in case you require more time to fully evaluate their product.
AgoraPulse offers up to a 35% discount if you pay any plan annually. You are allowed to purchase additional profiles at a monthly bill of $4 – $12/month (varying from plan to plan) and additional users for $39/month.
Medium Plan: which is priced at $99/month allows the addition of up to 10 social accounts, 3 users, social inbox, social listening, up to 6 months of reporting, competitor analysis, publishing, and 300 ads/profile. It would cost an extra $12/month for an additional social account.
Large Plan: that costs $199/month includes up to 25 social accounts, 6 users, social inbox, social listening, up to 24 months reporting, competitor analysis, user profiling, and 600 ads/profile. It costs an extra $5/month for an additional social account.
X-Large Plan: start at $299/month and highlights up to 40 social accounts, 12 users, social inbox, social listening, up to 24 months reporting, user profiling, competitor analysis, publishing, and 1,000 ads/profile. It would cost you an extra $6 to add another social account.
Enterprise Plan: This plan is suitable for large corporations and starts at $499/month and accommodates up to 70 social accounts (with an option to add an extra account for $4/month), 20 users, social inbox, social listening, up to 24 months reporting, competitor analysis, user profiling, publishing and, 2,000 ads/profile.
eClincher’s vision is to become the most powerful, full-service, and intuitive social media management solution in its market. The SaaS product was developed to assist users, social media marketers and businesses control and manage their social media presence on just a single interface.
Like most SaaS platforms, e-clincher has different subscription levels offering increasingly expanded features. There are only a handful of features turned off at the lowest tier, though; the differences between each level is usually in how much you can use a feature (e.g. 10 monitoring feeds vs. 50), not whether you can use it or not.
Basic Plan ($59/month): 1 user can manage 10 profiles; Inbox tool; unlimited scheduling and publishing; social & web analytics (3 accounts, including competitors); 15 auto-post queues; 3 auto-post RSS feeds; monitoring/listening (10 feeds); suggested hashtags; suggest content (3 keywords or topics); content curation (100 RSS & Atom feeds)
Premier Plan ($119/month): 3 users can manage 20 profiles; Inbox tool; unlimited scheduling and publishing; social & web analytics (10 accounts, including competitors); unlimited auto-post queues; 30 auto-post RSS feeds; monitoring/listening (50 feeds); suggested hashtags; suggest content (10 keywords or topics); content curation (100 RSS & Atom feeds); post-approval workflow; content library (unlimited cloud storage); Zendesk integration; team collaboration (notes, tags, roles, assigns)
Agency Plan ($219/month): 6 users can manage 40 profiles; Inbox tool; unlimited scheduling and publishing; social & web analytics (30 accounts, including competitors); unlimited auto-post queues; 10 auto-post RSS feeds per brand; monitoring/listening (50 feeds); suggested hashtags; you suggest content (10 keywords or topics); content curation (100 RSS & Atom feeds); post-approval workflow; content library (unlimited cloud storage); Zendesk integration; team collaboration (notes, tags, roles, assigns)
Enterprise Plan: This is an entirely custom plan with entirely custom pricing; call e-clincher to work out specific needs and pricing.
In all cases, customers get access to clincher's 24/7 live support and have the option of a few add-ons:
- Influencer discovery and management, $20/month
- Additional 5 social profiles, $30/month
- Additional user, $20/month
SocialPilot is an excellent social media management solution. It supports Facebook, Instagram, Twitter, LinkedIn, Google+, Pintrest, Google My Business, Tumblr, VK, and Xing. It is a complete social management tool and offers services such as analytics, automated publishing, content management, conversion tracking, multi-account management, and post scheduling. It makes the process of scheduling, queuing, editing, and sharing all your social media posts faster.
SocialPilot provides an array of relevant features including it among the popular contenders in its market. It rivals Hootsuite, the market-leading social media management tool, on practically every feature. Furthermore, it is team-focused and exceptionally simple to use. With regards to getting value for money, it offers more value over its rival Hootsuite. Taking everything into account, while it is still generally viewed as another major player in the business, it excels in making the life of a social media expert much simpler.
SocialPilot offers four payment options: Professional ($30/month), Small Team ($50/month), Agency ($100/month), and Enterprise (custom pricing depending on your needs). The company offers a discounted price for customers who choose to pay annually. The best part about their pricing model is that no matter the plan you choose, you gain access to virtually every feature that SocialPilot has to offer. The only feature that is restricted in the plans is the Social Inbox feature which is excluded from its Professional Plan.
Their User Interface is easy-to-use, sleek, and very efficient. The design layout and navigation are designed to guarantee that you will consistently know where you are. At the point when you first sign in, the platform will put you through the initial setup process. It has a tutorial that shows you how to link your social accounts and develop your first posting schedule.
Its simplicity allows you to be able to discover how the rest of the platform works by going through the various modules on the navigation bar. Perhaps the best component of SocialPilot is its Social Inbox feature that lets you control and reply to all your Facebook messages and comments on all accounts and pages.
This is particularly valuable for large businesses. It is very straightforward to use because of its clear design and navigation and offers incredible analytics data.
CoSchedule is a one-size-fits-all type of management solution that is suitable for all businesses, no matter their size. Its services are focused on businesses who have a blog or change their website often. At a lower price, its Editorial Calendar feature is perfect for bloggers, solo-entrepreneurs, small businesses, and startups.
CoSchedule caters to all businesses, irrespective of their size. That being said, it concentrates in particular on businesses that have a blog or at least changes or updates their website frequently. Its features can become overwhelming if all you require is to schedule some posts. To achieve maximum results with it, you must have a blog where you post frequently.
CoSchedule allows you to post more content to realize your business ROI by improving brand and blog effectiveness. After you have linked your social accounts, CoSchedule can publish posts automatically for you to your social media management platforms.
While CoSchedule allows users to schedule social media posts on various social accounts like other products in its market, the primary purpose of CoSchedule’s Marketing Suite and its Editorial Calendar features for small startups or businesses is content marketing.
CoSchedule offers an Editorial Calendar development for smaller businesses and a Marketing Suite. The Editorial Calendar has two paid plans: Individual ($39/month) and Startup ($69/month).
The Marketing Suite has three paid plans: Growth ($190/ month), Professional ($750/month), and Enterprise (price available upon request). The company provides a new user with a 14-day free trial so that you can test its features to determine suitability. Like other social media management solutions, CoSchedule also offers decent analytics functions. You can see reports for all your social accounts, audience activities, campaigns, and important messages.
MavSocial is a cost-effective social media management and advertising tool. Its marketing strategy tools help you drive traffic, encourage greater engagement, and track performance on social accounts.
MavSocial allows users to post their content on their top social networks such as Twitter, Facebook, and LinkedIn. Users are allowed to control and schedule posts on their social accounts. MavSocial makes social media publishing features seem easy by enabling users to be flawlessly up-to-date on their major social account profiles.
The streamlined social media publishing feature accommodates network publishing and automatic scheduling. MavSocial has a great interface for launching cross-network social media campaigns, therefore accomplishing campaign objectives with easy scheduling and advanced reporting. MavSocial allows you to fully carry out your social media campaigns while producing optimized content.
With MavSocial, users can set exceptional campaigns simultaneously to cycle through the entire content. MavSocial also encourages tracking and control of social discussions, notifications, and messages. Users can easily connect with their audience in a single place and effectively interact with them from all their social media platforms.
MavSocial allows users to keep up with audience interactions without having to log into multiple social media accounts. MavSocial also provides a good platform for users to create media galleries. This is achieved by MavSocial facilitating storing, organizing, managing, repurposing, and editing user’s visual content from one place. This saves time consumed by downloading images from stock image sites or hunting for digital assets.
Friends+Me is a scheduling and content management tool with amazing features and functionalities and allows the user’s content to be published across all social networks seamlessly. Friends+Me is cost-effective and simple to use and has a good user interface for maximizing engagement and driving traffic in social media platforms. Friends+Me allows the transfer of contents from anywhere.
This feature is achieved by Friends+Me optimizing the posting of content at the right time, reaching more customers, and increasing engagement. Friends+Me also facilitates a good platform for users to schedule their social media content. Scheduling of posts removes the urgency of posting content and helps users post content at the optimal time that would reach a lot more audience around the media world.
This above is because Friends+Me offers support to its users helping them to focus on creating important and great content for sharing. This is beneficial to users as this helps maintain organization and consistency across their social media platforms and giving them control over how the post looks like.
Friends+Me also allows cross-promotion workflow. The cross-promotion workflow allows users to focus on Google+ while saving a lot of money and time. Saving time and money is made possible by Friends+Me by enabling users to cross-promote their content across all social networks such as Facebook, Linked In, Twitter, and Google+, Friends+Me also enables users to increase their brand visibility through the SEO benefits provided while still focusing on the creation and sharing of great content.
Crowdfire is a very powerful social media scheduling platform. You can use Crowdfire for content curation, scheduling, bulk scheduling, analytics, mentions, and account management. Content curation is one of its strengths.
This feature will help you to prepare content for sharing, and blend collated media content from different sources. It focuses on helping you to post your social media contents at the best possible times. You can also use it to gauge the strength of your social media engagement success, thanks to its selection of analytics and customized reporting.
Crowdfire does have a free version, but it is rather limited. For example, it does not include more sophisticated features such as competitor analysis or social listening. It is, however, good for testing the core capabilities that it offers. If a user wants to maximize Crowdfire’s real capacity, they will have to sign up for one of its paid plans. The good news is that the prices of their paid plans are reasonable when you compare them to other similar social media management solutions.
The prices are quite reasonable. Crowdfire offers one free plan and three paid plans. The paid plans are Plus ($9.99/month), Premium ($49.99/month), and VIP ($99.99/month). There are also discounts available if you opt to pay on an annual basis instead. It should be said that the free plan is limited. If you are unsure whether you are willing to pay for one of the paid plans or not, you can take advantage of their free 14-day trial.
It offers a full range of accounts that you can connect with. This includes TikTok which is quickly becoming more popular, especially among younger audiences. With Crowdfire, it is easy to post a wide range of content across all your social channels. Its interface is also clean and intuitive making it very easy to find your way around the software.
Social media management tools come in different packages with different tools and functionalities. It is best you choose one that will increase your traffic and audience engagement.
The truth is that we are living at the helm of technological advancement in a media-driven culture with all kinds of artificial intelligence that eases the need of doing things.
There is no difference in the field of social media management either. The type of social media management software that best suits your needs, budget, and choice will be determined by your own business needs.
With each one offering different prices and different features, it's left for you to choose the one that works well for you.