In today's digital world, an effective marketing strategy revolves around directed sales to targeted prospects that are more inclined to make a purchase, and therefore, knowing the best landing page builders is important for your website and business
Having a general home page isn't effective anymore and you'll need an array of landing pages that is specific to your customers to need to maximize conversion. If you'll ask me, I think having a great landing page is the powerhouse of any marketing campaign.
Without them, your visitors would be clueless about what to do next. They won't know how to find what they are looking for, or where to click to buy your products.
It's not enough to just direct people to your homepage whether via organic searches, paid ads, or lead magnets. It doesn't work anymore.
Landing pages are the key to converting prospects to buyers.
You might be thinking, it would require having tech or coding skills and long hours trying to build — especially if you're planning to build multiple landing pages. A few years ago, this is true. How do I know? I've been there too.
Trying to create a landing page from scratch by writing the HTML code or using WordPress takes a lot of time and can be very frustrating.
Thanks to the tons of landing pages that are now available, you can create a good landing page within minutes just by dragging, pointing, and clicking. If you need with pro tips for a simple web design inspiration, check these 10 Simple web page design Tips for bloggers.
Rather than wasting your time trying to create landing pages or the extra cost of hiring a professional, I'll recommend you use a tool instead. There are many already made template designs provided by some vendors to facilitate your blogging business. You no longer need to design from scratch.
Some of these tools allow you to A/B test your landing page before it goes live. The possibility that these tools offer is endless and they can improve your marketing campaign greatly.
I'll be reviewing 21 landing page builder tools that I recommend would save you lots of time and skyrocket your conversion rate. But know that landing pages building tools or platforms often differ from website builders. You can see the 27 Best website builders in 2021 and beyond in this article.
So read on.
First, let's get familiar with what a landing page is. It's like any other page on your website but designed to convert visitors into prospective buyers.
The difference between a landing page and a regular website page is because: You can collect personal information from your visitors through a form on the page.
The main reason why landing pages are created is to convert visitors into leads (a page that has a form on it doesn't pass as a landing page if it serves another purpose).
You can say all landing pages have a form on them but not pages with a form on it is a landing page. A landing page shouldn't have any form of distraction that deviates from the original purpose—which is to make sales.
One thing you should have at the back of your mind when it comes to identifying landing pages is that a landing page will contain a form that is specifically created to turn visitors into prospects and eventually buyers.
Based on generic standards, a landing page is used to start and finish a post-click sequence with a dedicated page that shows the visitor they have landed in the correct place. Busy homepages or product pages have the potential to confuse visitors, whereas landing pages make it exceptionally clear what action is expected from the visitor's click-through.
By making a landing page, you refine and improve your visitor interaction with your site and subsequently increase the chances of making sales.
You also guarantee that you get more ROI on your PPC investment – you've already paid for this click, and a landing page would make the investment worthwhile. You can fully maximize your conversion rate much further by using the correct type of landing page.
Let's discuss the various types of landing pages that are available and when they are most suitably applied.
Most importantly, a few people may ask why they should bother with landing pages when the initial goal is to drive traffic to their homepage?
The answer is that, while getting visitors to your home page is undoubtedly something worth doing, it is not likely to bring a lot of conversions like that of a landing page.
Home pages contain a lot of information and let clients navigate to a variety of various locations on your site.
In a scenario when a visitor comes to your website with a singular purpose in mind but is given many options and alternatives on your home page, there's more chance for the prospective buyer to turn cold.
The homepage's main objective is to guide clients to different pages where they will discover the information they want. Landing pages eliminate the intermediary journey by being the page the client wants – and stating as much in a clear manner.
Your homepage is generic while a landing page is more explicit and engaging. While the homepage draws visitors further into your website by introducing all the choices your business has to offer, a landing page offers one basic and clear call to action.
A lead-generation (also known as a lead-capture) landing page is mainly used to gather leads via a data capture form. These pages are versatile but are frequently used in the sales funnel, at the point where customers are considering their options and are on the verge of either following up with an action or bouncing off of your site.
It usually presents both a task and a reward simultaneously. The reward (mostly free) is usually related to what you are offering to your captured leads, and the task is in form of the information you ask for in your form.
The task and the reward should be well-balanced. Whatever you are bringing to the table should be worth the customer details they are providing which would be added to your mailing list.
In contrast to the lead-generation page, which depends on the use of a form, a click-through page is, by definition, one that doesn't need a form at all. It is a basic middleman between your advert and the page to which you ultimately wish to direct your customers. It is regularly used to connect an ad to a shopping cart for example. It requires just a basic and short explanation of what the visitor has found by clicking through and a bold and unmistakable call to action with a connection to the final destination.
Like a lead-generation page, a squeeze page is mainly used to gather data. Not at all like a lead-generation page, notwithstanding, it is generally applied near the top of the sales funnel and its sole purpose is to gather email addresses to add potential leads to a general mailing list. They are short, basic landing pages with bold headlines and minimal substance. A clear call to action leaves the reader in no doubt as to what to anticipate from the click-through. In addition to the short form, there ought to also be both a connection to take the reader to the subsequent stage and a left choice if the visitor doesn't wish to continue.
To get more people to offer you their information, you should focus on first adding some sort of value to them for free. You can achieve this by offering a reward like video lessons, cheat sheets, or e-book guides if they subscribe to your newsletter and they would be more than happy to share their names and email addresses with you.
A sales page is mostly the hardest to plan. With this page, you are not prospecting for leads but looking to make sales. It is one that you would use directly at the bottom of the funnel, and it has to persuade individuals to buy. The creation of the page, from the design to the content, requires a touch of delicacy and a total understanding of what your customers' desires and needs are. You could either sell too hard at this point and risk losing your customer, or you could undersell and lose the sale anyway. This is the place where salesmanship and the knowledge of copywriting should be incorporated into your plan and communication tactics.
The length of the page relies largely on your product and the number of words you need to explain its value to your customers. Regardless of the length, there should be a detailed pitch that demonstrates this value, to get them to click that button and make the purchase.
You may think infomercials are a relic of the 1990s late-night TV advertising, but many businesses incorporate this sales method effectively into their digital strategies, mainly as specialized landing pages. Infomercial landing pages are different from squeeze or lead-generation pages in that, whereas these two are characterized by their brevity, infomercials tell your readers a long, elaborate story, using stories that are portrayed in an emotion-provoking and excitable manner as of those late-night sales masters. The aim is to keep readers hooked and focused on a purchase.
Splash pages can be used at any point in your sales funnel and they are possibly the most basic kind of landing page. They typically have next to no copy, a couple of bold images, and exceptionally straightforward communication, usually an announcement or a basic ‘yes' or ‘no' request. They may ask your reader to confirm their age or pick their language inclination before continuing to your website. They are not planned to gather data or generate leads and serve just to give exceptionally basic information to your visitors before they enter your website.
Viral landing pages are expected primarily to build brand awareness. While they will usually contain connections to a company website or other web page, these are usually introduced subtly and unobtrusively. The main keys here are the substance, which ought to be informative and/or adequately fun to engage a reader and ideally get them to share the page, together with the ability to share the page via social media. The substance could be composed of duplicates or could include recordings, images, or even games.
A microsite is, as the name proposes, a dedicated, miniature website. It is created for a particular campaign or in light of one targeted sales goal. It is more than a solitary page, but it is as yet described as a sort of landing page since it is saved for one explicit aspect of sales and promotional efforts. Microsites are regularly determined from online ads or work alongside TV ad campaigns.
You've worked effectively to create your brand and making a website that addresses it. Presently you need to ensure that the entirety of that work converts into sales. If you are searching for a successful lead conversion tool, landing pages are unquestionably the best approach.
A landing page is an incredible method to drive traffic, improve your SEO and promote your brand. It can likewise a crucial part of a successful PPC strategy. Roughly 68% of B2B businesses use landing pages to produce leads for future conversion. Luckily for you, 44% of these clicks are directed toward home pages, which, as we'll talk about, is certainly not a good strategy.
Landing pages lead customers to a particular item, product or offering and urge them to make a move. This is your chance to make conversions and assemble your customer base.
Since landing pages are so significant, why isn't every business using them? Indeed, there is confusion that they are difficult to make and keep up. Luckily, that essentially isn't accurate. Building a powerful landing page is less about design and more about getting the buyer the thing they're pursuing.
Some individual sees something that catches his/her attention, clicks a link, and winds up on a landing page with a form.
The individual fills out the form, which turns them from a visitor into a lead.
The data from the form fields are then stored in your leads database.
You market to the contact or lead based on what you think about them.
In case you are using a marketing automation tool, for example, HubSpot or Marketo, you'll have the option to perceive what offer the lead converted on when they converted, and what other interactions they’ve had on your site.
This data will permit you to support this lead in a more focused manner by assisting you with choosing which marketing activities are proper to take.
A supported lead is bound to turn into a marketing qualified lead (MQL) and travel through the marketing channel quicker. These aides show the degree of profitability (ROI) of your marketing efforts and keep your sales group cheerful.
We use cash each day to pay for products and enterprises, and the idea of money-related worth can be applied to the coordination behind a landing page in that you're trading similarly important data regardless of which side of the trade you're on.
A guest will fill out the form on the landing page since they accept the substance they are getting to will be significant to them, and a marketer will readily give the piece of substance to the site visitor since they can use the important data the visitor gives on the structure in future marketing efforts. It's a mutually beneficial arrangement.
A powerful landing page is the foundation of effective internet marketing. Your offer might be heavenly and your PPC ads may be optimized bits of flawlessness, yet without a decent landing page, your business will undoubtedly endure.
Your landing page format should be perfect, have a clean and well-organized design, the makeup of header to communicate the estimation of your offering, impart heaps of trust signs to your targeted prospects, optimize your page for mobile gadgets, keep your forms short and straightforward.
There are a great deal of landing page builders to look over in 2021 and the point of this article is to assist you with picking the correct device for your necessities. We're fortunate to have a great number of landing page builders on the market nowadays and this is one kind of hardware that takes a lot of time to mature.
The present landing page builders are cool in a way that is better than the ones we were used to five years prior.
The main drawback is that it is harder to pick the correct one now that there are such countless alternatives on the market – yet we have you covered in this article, so don't perspire it. And to make things considerably simpler, I will break this article into two segments.
Altogether, we're taking a look at 21 of the best landing page builders on the market at present. A portion of these tools is committed landing page builders, which means they're designed particularly for this reason as it were. Others are more broad page builders that can likewise be utilized to construct other landing pages.
First up, we'll be taking a look at the nine best to specialize landing page builders:
Every one of these tools is explicitly designed to assist you with creating and converting landing pages without the need for any code or using an expert design software.
Sometimes, you probably won't require a specialized landing page builder, however – especially where you're truly OK with design principles, best practices, and conversion optimization. If this seems like you, at that point, you may get all you require from a more broadly useful page builder and this opens up a lot more extensive scope of alternatives.
So we'll likewise be taking a look at 12 of the best page builder tools that bend over as highly competent landing page builders:
- Gutenberg (WordPress 5)
- Landing Lion/Makeshift
Landing pages don’t just appear out of nowhere, you have to build them. The hard way, you build it yourself, write the codes and Html, do the design, and a lot more. The easy way is just to use a good landing page builder that makes the creation process very easy especially if you don’t have any past coding knowledge.
Even for developers, the process of creating and managing landing pages can be a painstaking experience but with a landing page builder, you can do everything from a single interface.
Below, I’ll be reviewing the 21 best land page builders you can use to create a powerful landing page in 2021. This review will highlight their pros and cons, pricing, features, and ease of use. This article is to guide you towards making the right choice that fits your needs.
Unbounce is one of the most popular landing page builders, and presently it’s the fore-runner in the landing page building arena. Its landing page builder tool is one of the best around with a drag-and-drop editor.
What’s more, with Unbounce, you aren’t only able to create a beautiful landing page, you create a landing page that has high possibilities of converting – the main reason why they've been created in the first place. You also have access to essential features like AdWords joining, visitor stats, and split testing., making it one of the best you’ll ever discover.
If you’re looking for the best, chances are that you’ll have to pay more. In terms of pricing, Unbounce is an expensive option. Their pricing model is differentiated by the capacity to create sub-accounts for clients, the number of landing pages you want live simultaneously, and the number of popups you want running.
Another difference between their pricing structure is the capacity to integrate with third-party marketing platforms like Marketo and Salesforce.
If you can afford it, paying more with Unbounce is a good investment that you can be guaranteed to yield a high ROI.
HubSpot’s trump card over its close competitors is its highly intuitive marketing tools and a powerful landing page builder to complement it.
It boasts of having the best landing page builder tools and software around, you’ll have to subscribe to one of their plans before you can use their services.
What this means is that you’ll have to opt-in for their Marketing Hub tool to be able to have access to their landing page builder tool. Although Hubspot offers users a free version of the Marketing Hub tool, the free plan does not include their landing page tool.
Their pricing structure begins at £42 billed monthly for their cheapest plan “the Starter Bundle”, and this plan comes with a limited version of the landing page builder tool. If you want unrestricted access to their landing page builder tool, you’ll need to upgrade to their Professional plan which is priced at £655 per month.
Hubspot isn’t an ideal choice for small businesses working on a high budget but the best option for companies is looking for comprehensive marketing software to take their business to a new level.
Hubspot is the best landing page solution you can ever get, but it comes at a great price.
In general, Sendinblue has improved a lot over the year. This company originally started as an email marketing platform and has always strived to become an all-in-one solution for businesses. Today, Sendinblue has developed into a lead management, marketing, and sales platform.
Some of the things its users appreciate about the platform are its user-friendly interface that comprises a drag-and-drop editor and its short learning curve required. The builder has a library of well-designed templates and allows some degree of customization from the users-end.
Their landing page builder is only available for users who subscribe to their Premium and Enterprise plan. Sendinblue is reasonably priced with its Premium plan starting at £39 every month.
That’s not all.
With Sendinblue, depending on the plan you opt for you can have access to its amazing features including instant chat, A/B testing, email marketing, marketing automation, and more.
Although Sendinblue is new to the business, it has proven beyond doubt that it’s not a walkover in the arena of landing page builders.
Coined from the word “Instant”, it’s evident that Instapage’s selling point is speed. You can create and publish a landing page in a jiffy by just choosing from their suite of templates (100+ professionally designed templates). The builder is more fundamental than Unbounce which allows for quick customization and requires little getting used to.
Although Instapage doesn’t measure up to Unbounce in terms of customizability, it comes with a lot of amazing features including real-time analytics and A/B testing.
In terms of pricing, Instapage is a more cost-effective option than Unbounce. But to maximize your marketing results, I’ll recommend you subscribe for nothing less than their “Optimization bundle”. This’ll ensure you have access to the heatmaps, customization tools, and A/B testing features.
But if you already have a third-party platform that’s already performing the features for you, their Core bundle is enough for you.
Leadpages is by far the cheapest landing page builder we’ll be reviewing in this article and surprisingly it offers a lot of features for such a low price. When you subscribe to any of their premium versions, you have access to the library of over 160 pre-made templates and an intuitive drag-and-drop editor.
Their A/B testing functionality isn't available in their Standard plan but the price tag of a recurring payment of $25 every month is a great deal if you’ll ask me. If you already have a third-party company conducting the analytics of your landing pages, this plan is your best pick.
An upgrade to their Pro bundle will give you advanced integration with powerful marketing tools like Marketo, Salesforce, and Hubspot, A/B testing features, plus the capacity to create up to five sub-accounts for customers.
GetResponse deserves all the praises its gets from its review because of its extensive suite of marketing features integrated into its platform, especially when it comes to value for money.
Their pricing model begins with the cheapest plan priced at $15 every month with the ability to create unlimited landing pages plus advanced email marketing tools, automation, and e-commerce features.
GetResponse offers a lot of value for your hard-earned money, irrespective of the plan you decide to opt-in for.
Wishpond’s capabilities extend more than just a landing page builder. You can also use it to automate mundane tasks, create social content and popups with ease. There’s however some limitation with Wishpond when it comes to the number of leads you can generate with your landing page every month.
The breakdown of Wishpond’s pricing structure is:
- With their basic plan which is priced at $49 monthly, you are allowed to generate up to 1k leads every month.
- The next plan highlights an increment of up to 1.5k lead for a price of $99/month.
- You can get up to 10k leads per month for a cost of $199/month.
- For big corporations that need more leads, there are two options available; one is to go for their highest plan which is priced at $3,000 and accommodates up to 1 million leads and you can also contact them to get a custom quote.
Lander was created to serve small businesses and entrepreneurs which has been emphasized in its pricing structure. Lander is however not big when it comes to features and functionality. The major difference across its payment plans is the number of visitors you expect your landing pages to generate.
Their cheapest plan, the “Basic bundle” is priced at $16 billed every month can only accommodate 5k visitors to your landing pages. You need to estimate how much traffic you would generate from your PPC and organic searches. For higher estimated traffic, you’ll be required to upgrade to a higher bundle for an extra cost.
One amazing thing about Lander is the ability to edit the source code of the landing page templates – a feature beneficial to tech experts. A/B testing is also available when you opt-in for their Standard bundle.
Landingi is quite different from most landing page builders you find around. They have a different approach toward building landing pages, they have a host of templates you can customize to your requirement and you can also hire one of their professionals to create one for you – that’s something you don’t see every day.
Depending on the plan you subscribe for, there’re limitations in the number of landing pages, domains, traffic, and others. The main difference between its two bundles are automation, integrations, and split testing features – which are available when you opt-in for their Automate Plan (costs $49 per month).
Gutenberg is WordPress’s default editor (a replacement of the previous WordPress 5.0). The editor is block-based which means you vertically stack elements on top of one another and customize them to your requirements.
This builder allows you to easily create basic landing pages from inside the WordPress interface. However, there’re certain limitations to what you can achieve with Gutenberg alone. Gutenberg doesn’t offer the user any template you can use, but different premium themes come with a lot of landing page template you can start with.
One thing you should watch out for is customization but some fewer alternatives can make it quicker and simpler to create new pages by reducing the degree of customization to reduce decision errors.
Divi is one of the initial drag-and-drop page builder themes to be available on the WordPress platform. This WordPress theme is a creation of Elegant Themes.
The first version of Divi was a total flop, the interface was riddled with gremlins and bugs – worse than you think. Over the years, Divi has upgraded and improved a lot as a page builder with its recent release the Divi 4.0.
With Divi, creating a new website and landing pages becomes so natural you don’t have to think hard before doing it. They also have a suite of beautiful templates you can choose from.
Although you can have occasional issues of bugs when creating complex pages, you won’t have problems creating a landing page. Their pricing model can be very enticing and starts with a yearly payment of $70 or a one-time payment of $199.
Launchaco is a futuristic website builder developed to cater to small businesses and entrepreneurs. In a nutshell, with launchaco, you can easily create a simple website page at no cost. Although, you might need to pay an annual fee of $49.99 to remove their Lanchaco branding and host your landing pages on your website.
Further up their payment plan, you can have access to other essential features like Google Analytics, HTTPS encryption, free forms, and the ability to create unlimited pages.
Although they're better options with more functionality than Launchavo, this tool is worth a look.
If you’ve used or seen the Launchavo tool before, you can’t help but have a feeling of Deja Vu with both tools. They are very similar in the aspect that they are a freemium site builder that provides amazing features at ridiculous prices.
One of the major differences between the two is that Carrd offers users a lot more customization when using their editor than Launchavo’s.
But, this time, the major advantage Carrd has over Launchavo comes from using an editor that gives a decent choice of controls over the designs and yet still manages to operate smoothly on the platform.
You must have probably known Mailchimp for its excellent email building services, and it’s not surprising they’ll have developed an equally impressive landing page builder. Although their template designs can be a limiting factor, the landing page tool takes landing page creation and marketing up to a new level.
The sweetest part is that you can have access to their landing page tool irrespective of the plan you opt-in for. Another additional incentive you can enjoy with Mailchimp is its free form builder and unlimited landing pages across all payment plans.
As crazy as it sounds, their unlimited landing page feature is free!
When you opt-in for their Essential bundle (priced at $9.99 per month), you get their A/B testing feature plus essential integrations like their email marketing tool, and more. The more you play, the more you get.
The only drawback that I can find in Mailchimp is that it lacks advanced email marketing and automation integrations that are very essential to business growth, even with its expensive Premium plan.
Its landing page builder is still the best right now though.
Launchrock is a freemium site builder that allows you to create amazing landing pages without paying a dime. This tool is best suited for small businesses, startups, and entrepreneurs. One of the spotlights of launchrock is its capability to share the landing page you create with them across social media platforms to get maximum exposure.
Unfortunately, Launchrock doesn’t have the A/B testing features but you can still have access to its intelligent analytics tools to measure engagement. Focusing more on pricing, Launchrock is a great choice when it comes to simplicity, pricing, and adaptability when compared to other premium platforms.
The reason why KickoffLabs isn’t your regular kind of landing page builder tool is that it offers more than just landing pages. To be specific, the tool is created to assist you through the entire process of launching and marketing your products or services with its variety of essential features. In addition to its landing page building capacity, you can also run and manage an affiliate program or referral contest easily with the tool.
The tool also has amazing features including split testing (A/B testing) and analytics data.
Their pricing structure is almost the same as other tools you can find around, but the difference between their payment plans is the number of visitors and campaigns required.
Each mission is a rundown of leads that can emerge out of multiple landing pages. Be
KickoffLabs is a very great tool to help you maximize your marketing campaign, but there’re certain restrictions unless you subscribe to the paid plans.
Although Landing Lion is not the best in the business, it’s a standard landing page builder tool. It has some amazing features like its Visitor playback that gives you an insight into how your visitors interact with your site – great for getting analytics data.
It is important to note that Landing Lion is no more, and the company has rebranded and changed its name to Makeswift.
Makeswift offers far more features than Landing Lion and former users of Landing Lion have been advised to transfer their data from Landing Lion to Makeswift after the relaunch date. It’s fascinating to look forward to how much the company can achieve under its new name.
Makeswift like any other landing page builder tool that doesn’t require any prior coding knowledge before you create a professional landing page. It’s simple to use and provides a new meaning to the fast creation of landing pages.
Elementor has positioned itself as the number one WordPress landing page builder. This is evident in the number of positive reviews it has gotten from its former users. It has been reviewed over 5,000 times on their WordPress page with a perfect score of 5/5 stars.
Elementor offers an amazing freemium package that is purported to have all the essential features you need to build a beautiful landing page. With this plan, you can have access to the landing page builder. You can upgrade to their premium package which is priced between $49 every month (that’s $199 when billed annually).
When it comes to functionality, shortstack doesn’t meet up the requirements when compared with other options available. Shortstack, however, excels because of its additional lead generation campaign features like coupons, email signup campaigns, social contests, and giveaways.
ShortStack has a powerful editor that allows you to create custom landing pages and campaigns with ease, without any coding experience required.
ShortStack is a relatively cheap alternative, if you’re working on a tight budget and can only afford to spend less for quality. If not, there are better options you can opt-in for.
Ucraft as its name suggests is top-notch when it comes to the designing aspect. The company also offers an incredibly intuitive drag-and-drop landing page editor. Some of the amazing features you have access to with its paid version include unlimited bandwidth, SEO tools, SSL encryption, unlimited number of pages, and many more.
The solution is reasonably priced and gives you lots of value for your money. Its pricing structure begins at $10/month and extends up to $69/month across plans that offer a lot of amazing features on their own.
The only drawback with Ucraft is that it doesn’t include the A/B testing feature. You’ll have to hire a third-party company to do the split testing of your landing pages for you. Apart from this drawback, Ucraft is an excellent choice of landing page builder.
Themify, like its counterpart, Elegant Themes is also a platform that utilizes WordPress. The company offers its solution through a plugin that supports a wide variety of WordPress themes that is highly customizable with the help of a visual editor. Themify’s drag-and-drop editor is easy-to-use and makes the creation process of landing pages a blowing breeze.
When simplicity comes into play, Themify does a better job at it than Divi. Although its features are less powerful and there’s a limit to how much editing you can do to its template. With all being said, Themify is a decent choice although its interface is not as intuitive as most of the landing page builders we’ve reviewed so far.
Note that there’re no two similar landing page tools, each has its uniqueness and capabilities. Some landing page solutions focus on simplicity while others focus more on comprehensiveness.
It all boils that to what you need.
I’ll be discussing below my personal six must-have features that your ideal landing page builder should possess.
One of the major advantages of using landing page building instead of hiring a web developer to do the job is because of the easy, huge ROI, and result that rivals recruiting an expert it brings. Don’t go for a landing builder that doesn’t offer professionally design-proven templates that engages and convert. Ease-of-use is also an important factor to consider when choosing your ideal builder.
Note that the less time required to edit and customize your landing page, the better. Your main objective is to increase your ROI (you don’t want to get stuck with a tool trying to create a landing page from scratch). Also, ensure that the templates on the landing page builder you choose are optimized to increase conversion.
You should also consider the options available. A lot of builders have their templates categorized based on the type you want including contact us, demo, pre-launch, squeeze page, and more. The more landing page option you get with a tool, the more you can create. You should consider builders that offer a wide range of templates than those that offer less.
Mobile devices are more used than laptops and desktops this day the majority of search queries every day are done through a mobile device.
Mobile optimization ensures that your landing pages look great irrespective of the devices your prospect is using. The benefit of this feature is huge. And the use of mobile devices is always going to be on the rise, this means a mobile responsive landing page would become even more crucial in the future.
Another addition you can watch out for when considering mobile optimization is automation. You should avoid landing page builders that would require you to re-edit your landing pages for mobile optimization. This will also reduce your manual input, saving you more time. Your ultimate goal should be a landing page builder that allows you to reach many prospects and potentially convert them into sales.
When choosing a landing page builder, more device optimization is preferable.
This is an important feature that you should strongly be considered when choosing a landing page. There’s no perfect landing page, it’s a fairy tale. Any landing page that promises that is probably lying.
People are different and so is the market you are in. Your marketing goal is different, hence the need for testing for what works best.
What you’re looking for is more value for your money, right?
For example, let’s say your landing page builder costs $70 per month. Supposing your landing page generates 42 leads/$5, that’s 200% ROI. The purpose of testing your landing page is to improve performance. If your builder has the split testing feature and using the above example, you’re can increase the number of leads up to 56/$5, you’ve increased your ROI to a whopping 300%.
There is only an option of hiring the service of A/B testing companies like VWO, Optimizely, and others to do the testing for you. The best option is to have a landing page builder that integrates this feature on its platform. It’s easier this way.
It’s one thing for a landing page builder to have beautiful templates, but functionality is even more important.
Important integrations your ideal landing page should have included customer relationship management systems (CRM), lead nurturing software, marketing tools, and more.
You should go for landing page builders that already have these tools integrated into their platforms, this saves you a lot of extra cash on these integrations if you’d have to pay for them individually.
There’s many landing page builder which possess tons of powerful integrations and still maintain its simplicity that you can choose from.
If you have got a team that manages your business website, this feature should be a determining factor in your choice of a landing page builder.
If not, don’t stress about it.
The ability to have unrestricted access to the builder by anybody, from anywhere, is a great plus, especially for marketing teams. And also, the builder should have separate records for each team member’s activity to develop a personalized user experience for individual team members.
So that’s it.
We’ve reviewed 21 of the top landing page builders around. Each builder has its advantages and disadvantages and you can choose the right one for you by finding out what your requirements are. This is very important for you to discover which landing page builder suits you best.
Do Landing Pages Impact SEO?
The answer is yes, it can have effects on your website’s SEO whether positively or negatively. It all depends on how you go about it. Landing pages have been proven to get more visits than any other pages on your website and an intuitive and engaging landing page can send your conversion rate off the roof.
Landing pages are the place where most marketers and e-commerce owner display their services, products, and pricing. To get the most from your landing pages, never overlook the aspect of optimizing it for search engines and making it look attractive and user-friendly even if you’ll have to use a software solution.
A properly built landing page can help your SEO and also increase your website’s visibility. The same goes for a poorly built one, you should ensure the originality of the content on your landing page and avoid any bad practices that can lead to Google penalizing your page. That'll come back to haunt your website’s SEO in the future.
How to Build an SEO Friendly Landing Page
As much as having a landing page is important, it shouldn’t be just any old landing page.
Since landing pages are one of the most important pages on your website, it’s common sense that while building the page you ensure that it is well-optimized for search engines. Landing pages that are optimized for search engines are called SEO Landing Pages.
It’s very important that you know which keywords you want the page to rank, what most marketers do is that they showcase different products on their landing pages hoping one of them would interest their visitor which doesn’t work – most of the time.
Make use of keywords that your landing page can easily rank for (less competitive) so that when a prospect search for these keywords, your website will easily show up on the first page.
Some of the best practices that you can apply when building your landing and optimizing it for search engines include:
- Title of your page
- Determine the keywords
- Add keywords strategically on your landing page
- Call to action
- Secure backlinks to your landing page
- Proper layout of the content on your page
- Easy Navigation
- Speed up your landing page
- Make it sharable
Do You Need a Website to Have a Landing Page?
No. Landing pages are standalone pages that are created solely to get more conversions and leads. These are pages where you can direct your PPC traffics. It is most effective when used to sell one sole product or service than multiple products to the leads generated from your PPC efforts. To get the most out of your marketing campaign and improve your conversion rate, you should have specific landing pages for whatever product or service you’re trying to sell.
To understand the difference between a website and a landing page, it’s important to note that there are three main categories of landing pages which includes:
- Standalone Landing Pages: Examples include viral, infomercial, click-through, and lead generation landing pages.
- Microsites: This is a multi-page website that is an add-on to the main website.
- Internal Website Landing Pages: Examples include services pages, product information pages, and homepages.
Another question to consider is that, Can You Have a Landing Page Before Your Website?
Absolutely, Yes. You can use your landing pages before your website you should do so especially if your website is still under construction.
The website creation process takes more than a day. Even if you have all the content you need at hand, it takes time to complete the design from scratch (using a website builder would save you some time), creating your pages, and setting up your CMS.
You can benefit from this in the following ways:
- You’ll be exempted from Google’s penalty because the page is not a page that has “under construction” on it.
- You can start generating leads for your business simultaneously alongside the creation of your full website – saves tons of time.
- You get to make money even with an uncompleted website because a landing page consists of more than one page if you want to get something from it. For example, you create a landing page for a particular product, after the purchase, the lead is directed to a Thank You Page, and then a Low-cost Offer / Tripwire page.
Who Should Use Landing Page Software?
Landing page software is not for everybody. For starters who are just trying to build a business, you don’t want to make unnecessary expenses. However, there’re some instances where using landing page software is advisable and these are:
- Entrepreneurs and marketers running performance marketing campaigns like Facebook Ads and Google Ads must have landing page software. It’s the only way you’ll be able to run experiments rapidly and reduce your cost of acquisition to a profitable number. Ecommerce companies generally spend a ton on paid ads, so they’re a prime customer of landing page software.
- Entrepreneurs selling high ticket items over $1,000. If you’re selling something expensive (consulting services, for instance) that requires a lot of proof points, testimonials, and feature explanation, you must use landing page software. Why? Your real website homepage can’t be pages long — it’s not a good user experience. But traditionally, the sales page for high ticket items needs to be robust. The easiest way to do this is with landing page software. Plus, you can A/B test to maximize performance on that page, using landing pages.
- Marketers, product managers, and entrepreneurs who want to A/B test like crazy. Enterprise A/B testing tools like Optimizely are crazy expensive. If you need to test calls-to-action, value propositions, or even new features, landing page software is by far the easiest (and cheapest) way to do it.
Creating a landing page is easy but creating one that works requires expert knowledge but with well-proven templates and building tools, the creation process can become a passing breeze for even a tech newbie with no pre-knowledge of coding.
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