Email marketing should be a top priority of every business in 2021. If the covid-19 pandemic has taught us anything, it's that we should adopt an online method of doing things. And in this article, I have carefully selected the best 25 Best email marketing services in 2021 and beyond for powering your online presence.
Although Email Marketing has been around long before the outbreak, its importance in communication between businesses and customers can't be ignored.
Having the right tools for your email marketing campaign is very beneficial to the success of any business. Please note that during the course of this article I will be using EMS(s) interchangeably with email marketing service(s).
Email marketing has proven to yield a higher return on investment (ROI) than any other marketing strategy. And the cherry on top, it’s the least expensive.
It’s very easy to start, maintain, and control. And it creates a strong bond between you and your customer when done consistently.
One of the most important keys to a successful email marking campaign hedges on the type of email marketing software you adopt for your business.
Next, we would be looking at what you should look out for when choosing the ideal email marketing tool for your business.
Later on, we would be reviewing our 25 top picks for your email marketing campaign. The review would be based on functionality, user experience, reasonable pricing, and more.
The most important feature you should consider when deciding on which email marketing software you should choose is probable its ease of use. You don’t want an email marketing software that you’ll have to spend a lot of time getting used to its interface. Better still, go for the one that has a drag-and-drop type of editor.
What you should gun for is a type that reduces your work input (email marketing automation), especially when it comes to sending bulk messages to individual clients.
A good email marketing software should also make contact management super easy. It should also have an analytics feature that gives you comprehensive insights about how your email is performing; how many of your emails end up in spam, how many of them gets read, and so on.
On an ending note, the most important feature of a good email marketing service is that it prevents your mails from been deemed as spam and eventually ending up in the spam folder – which equals to a failed email marketing campaign.
With that being said, let check out some of the best email marketing service providers, their features, pricing models, and benefits.
Moosend is reasonably priced in spite of the extensive powerful features that it possesses. It’s tailored to cater to all business types and sizes. It has a user-friendly interface, easy-to-use automation features, and a contact management system which a lot of their users say come in handy when using the platform.
It boosts to have all the tools you’ll ever need in your email marketing journey towards a stronger business-client relationship.
One of the reasons why Moosend is my easy pick for the first place is its easy-to-use interface which makes navigation easy peasy even for first-time users. You can set-up your marketing campaign with ease and send emails to your contact list in a jiffy.
It has a suite of 40+ professionally designed templates, even though it’s small compared to other EMSs like Constant Contact (100+ templates) and AWeber (700+ templates).
Surprisingly, Moosend’s automation feature is available across all its payment options – including the free plan. This is what makes Moosend unique among its counterparts, as other EMSs would require an upgrade or extra free for users to have access to the automation feature.
The major drawback when using Moosend is that it does not offer an all-round email marketing solution and you might require a third-party software to fully maximize your marketing potential.
Moosend’s pricing model is characterized by the number of your email contact list. Moosend offers users a free plan that accommodates up to 1,000 email subscribers.
Their basic paid plan begins at $10 billed monthly and their pricing goes as high as $140/month. They are generous with their discounts as they offer a 20% discount when you pay annually plus an option to pay every six months with a 15% discounted price.
I’ll recommend Moosend for small-sized businesses and solo-entrepreneurs who are looking to merge quality service with cheap pricing.
Having reached a high of over 650k active users spread across the globe, Constant Contact is undisputedly one of the biggest players in the email marketing service industry. Their unique selling point is their extremely intuitive interface developed specifically to cater to small-sized businesses and non-profit organizations.
They offer users an easier way to create engaging emails via their drag-and-drop editor with no coding experience needed. Users also have the freedom to customize the already made templates that comes with the platform to showcase their brand and personality.
Although there is a lot of similarities when it comes to features that Constant Contact offers with its counterparts, its amazing customer support stands out from the crowd.
Constant Contact Pricing Model
Constant Contact offers users a 60-day non-obligatory free trial – no credit card submission required. The major difference between their payment plans is the number of email contacts. Their Basic price begins at $20 billed monthly and you get up to 15% discounts if you choose to pay 6-month in advance. They also offer up to 30% discounts for the non-profit organization when they pay in advance.
Sendinblue has gained a lot of reputation as one of the best marketing platforms available currently. If you’ve searched about marketing platforms or software online, you’ll have probably come across Sendinblue.
Most of the popularity that Sendinblue had gained over the years is because of its unrivaled generous free plan.
This is logical because who doesn’t like free, right?
Most of the time, you see a lot of marketing solutions that claim to offer users a free trial to test out their product. The problem however with this is that users have limited/restricted access to the features that the platform offers. This is however not the case with Sendinblue, you get access to most of their main features with just their free plan.
Sendinblue outshines its counterparts in the department of free user-experiences which is rare to find in this modern-day online marketing world. With their free plan, you can send up to 300 emails per day. And that’s not all, they also offer a 60-day phone support when you opt-in for their free plan.
This will give you more than enough time to personally review their product and services up close and later decide if subscribing to their paid plan is the right decision to take.
Sendinblue Pricing Model
The ideal plan that you’ll subscribe to depends on the size of your business and the number of email subscribers you need to cater for.
With their “Free Plan”, you can have an unlimited number of email contacts but with no subscribers. There is also a limit to the number of emails you can send daily (300/day).
Their “Lite Plan” is priced at 25 dollars per month and you are allowed to brand your emails, accommodates up to 40k subscribers and there is no restriction on the number of daily emails you can send.
The “Essential Plan” costs $39 billed on a monthly basis and covers all the features that are present in the “Lite Plan” plus the addition of some amazing features like advanced analytics and reporting.
The most expensive of Sendinblue’s paid version can be assessed by a monthly payment of $66 and accommodates up to 120k subscribers plus every features the platform has to offer.
Hubspot is a complete all-around marketing tool that comes with five different tools to help their users maximize their marketing campaign experience. The platform is not a pushover in the marketing arena with over 73k active subscribers from 120+ countries.
Hubspot marketing services have been trusted and used by popular names including, SurveyMonkey, Doordash, Subaru, and Atlassian.
Hubspot focuses its services on helping its clients control and manages their customer service, marketing, and sales with an array of tools.
The tools that you can access with Hubspot would be discussed below.
Hubspot is an all-in-one marketing solution and comes packed with five tools including:
- Hubspot CRM – This tool is useful for tracking leads and customer interaction with your content. It can also help you create, improve, and sustain a good relationship with your prospects.
- Marketing Hub – With this tool at your disposal, you can better get new visitors to interact with your website, turn your prospects into leads, and control a complete inbound marketing program.
- Sales Hub – This tool has an automation feature that helps you save time and reduce your personal input. It also has an analytic and reporting feature that gives you a birds-eye view of your marketing campaign performance.
- Service Hub – This helps you improve your customer’s user-experience which is crucial if you’re looking to turn prospective customers into repeat buyers.
- Hubspot CMS – Simplifies your content creation process and is very useful in building landing pages.
In case you won’t be needing all the tools that Hubspot offers, I’ll recommend you start by signing up for their free version. Afterward, you can choose the tools that fit into your needs going forward.
MailerLite was founded in 2010 and has been growing rapidly ever since. Presently, it has over 600k loyal customers around the world. This email marketing solution is better suited for small-to-medium-sized businesses (SMBs), entrepreneurs, and freelancers who are looking for high-quality email marketing service at a low cost.
Some of the pros of MailerLite include an intuitive interface, top-notch customer service, and professionally designed email and newsletters templates. MailerLite comes with an array of features and third-party integrations which is a rare combination with an intuitive interface.
MialerLite’s services are reasonably priced and it also comes with a free trial for new users to test-run their basic features. The free version accommodates up to 1k subscribers and lets you send up to 12k emails monthly. This plan however has a certain limitation in terms of features.
The paid version starts at $10 billed monthly and extends up to $50 per month depending on what your needs are. You gain access to all MailLite’s features and the ability to send unlimited emails when you opt-in for any paid plan. The only difference between all their paid plans is the number of subscribers. They also offer discounts if you choose to pay annually.
Getresponse is one of the old dogs in the marketing solution market. Founded in 1998, it has experienced a considerable amount of growth and currently has over 350k active users (comprising of different businesses and individuals) who trust and use their platform.
Getresponse, started initially as an email marketing app is very useful when it comes to creating, sending, and automating your email marketing campaign. It also has a powerful analytic view that gives you insights into your marketing campaign including your forwards, click-through rates, and open rate.
Presently, Getresponse has advanced beyond just being an email marketing tool and strives to become an all-around solution with the addition of marketing and e-commerce features. The company now offers a landing page builder, automated sales funnels, e-commerce features, and a webinar hosting platform.
Getresponse offers four payment plans for their users. Unfortunately, they do not offer a trial period or a free plan.
Their “Basic Plan” costs $15 when billed monthly and allows you to have up to 1k subscribers. You can send unlimited numbers of emails with this plan.
The “Plus Plan” which is priced at $49 comes with all the features available with the “Basic Plan” plus additional features.
The “Professional Plan” costs $99 that is billed monthly and gives you unrestricted access to all that Getresponse can offer.
The “Max Plan” is specifically for big companies that need to cater to a larger number of subscribers and this plan can be negotiated during a consultation with the company.
Pabbly started off as a subscription management tool, but now it offers more features like form building, email marketing, and more. It’s cloud-based and complies with PCI standards. What makes Pabbly’s subscription management solution special is its automation feature that takes care of all tasks relating to the subscription with no or minimal input from the users.
This solution is very useful for most SaaS companies and businesses that operate on a subscription basis.
Pabbly is reasonably priced and a great choice in terms of affordability. Its cheapest plan is priced at $19 per month and $9 when billed annually. You have access to all features irrespective of the plan you opt-in for, the only difference across all their plan is the number of subscribers allowed.
Pabbly Plus is also available, which incorporates all the tools that Pabbly has to offer into one suite. It’s pretty much affordable and a great recommendation for small-to-medium-sized-businesses who are looking to cut costs on some of their marketing tools.
ConvertKit unlike other EMS is focused on helping online content creators. It is designed specifically to cater to freelance writers, public speakers, photographers, graphic designers, bloggers, authors, web designers, illustrators, online consultants, instructors, and more.
Their pricing model is pretty much straight-forward; the features available across the payment option are very similar. You’ll only need to pay an extra cost if you need to cater to more subscribers.
Their cheapest plan is priced at $25 paid monthly and accommodates up to 1k contact. You can upgrade to 3k contact for a monthly cost of $49, or 5k contact for $79 monthly. There is also a free plan for startups that don’t require up to 1k contact.
They also have reservations for companies who need larger contact (up to 50k contacts) for a price of $379 per month and comes with a free email list migration into their system.
ActiveCampaign’s marketing solution is focused on SaaS companies and SMBs. It offers complete automation to most marketing processes and lets you focus on another aspect of your business offerings.
Based in Chicago, the company presently has 250+ employees and is constantly growing in size. It has advanced a lot since inception and now strives to become a one-stop solution to all your marketing problems with its built-in sales CRM tools, powerful email marketing, and automation.
The unique selling of ActiveCampaign is its automation capabilities. It also comes to a very intuitive drag-and-drop workflow builder which is complemented by an easy-to-use interface. It’s is developed with non-tech savvy users in mind and requires little getting used to.
It boasts of AI automation that let reduces your workload and lets you update data, start or stop campaigns, and direct your leads through your sales funnel all from your CRM.
Their basic plan is priced at $15 per month and allows up to 500 contacts. This, however, depending on your needs to rise to $599 per month with up to 25k contacts. They also offer awesome discounts when you choose to pay on an annual basis instead of monthly.
There is also an option of a 30-day free trial for new users looking to test the waters with their basic features before subscribing to one of the paid plans.
Omnisend has a lot of popularity in the e-commerce marketing market with plenty of reviews that showcase their competence as one of the e-commerce marketing solutions around. It also comes with tons of powerful functionality.
The company offers the first-time user a free version that only has email features. To access their other tools and features you’ll have to subscribe to one of their paid plans. Their first payment option is the “Standard Package”, which gives you additional access to their SMS feature. This plan costs $16 billed on a monthly basis. It’s reasonably priced when compared to other marketing solutions on the market. It’s however, not the cheapest you can get.
Moving up to the next tier is their “Pro Package”, this plan however raises the price astronomically to $199 per month. It features a lot of additional features that aren’t present in the previous package.
To have access to Omnisend’s Whatsapp and Facebook messenger features, you’ll need to upgrade to their “Enterprise Package”. If you are looking to maximize all the Omnisend has to offer, it going to cost you – a lot.
This is why it’s not an advisable option for SMBs who are working on a tight budget.
Gist (or popularly known as GetGist) was created in 2017 by Raghavender Rao Jitta. The customer messaging platform was initially branded as ConvertFox before it was changed to Gist in 2018. It’s a rising star and presently boasts of a user-base of over 10k active users.
Gist boosts of a suite of marketing features. They also have a great customer support service which is achieved through 24/7 live chat features, chatbots, agent performance reports, and chat triggers. Some of the marketing solutions they offer include email marketing, website popups, and contact management.
On an ending note, Gist is the right choice for your marketing campaign if you are looking for a cheap customer messaging and marketing solution. It has a lot of powerful features than its competitors like LiveChat and Crisp and also for a relatively cheaper price.
Its drawback is that its features are too basic and lack advanced features to compete with big sharks like Intercom, which caters to larger companies.
You can have access to Gist for a price ranging from $19 to $548 billed monthly spread across three payment plans including “Support”, “Marketing”, and “All-in-One” plan. Recently, Gist is attempting to give back to the public and help businesses that were affected during the covid-19 pandemic by offering discounts on all their paid plans.
Automizy is my top recommendation for SMBs that are looking for a simple email marketing tool that ensures their emails get delivered and don’t end up in the spam folder.
Despite possessing a lot of powerful tools and features, Automizy has an extremely user-friendly and intuitive interface to help you with your marketing campaign.
Automizy recently just rolled out a new A. I that gives users the ability to automatically drip-feed your email marketing campaign. This new A. I am expected to raise your email open rate to 34%.
Automizy pricing begins at $9 billed monthly and only accommodates 200 subscribers. You can increase the number of subscribers up to 10k for a price of $119 depending on your needs. In case, their pricing model doesn’t fit your business needs, you can consult with the company to get a custom quote that fits you perfectly.
Automizy offers the unsatisfied customer a compensated exit plan with their 60-day money-back guarantee which shows how much confidence they’ve in their product.
Aweber is one of the most popular names in the email marketing solution market and was developed to create a consistent relationship between businesses and customers through their email services.
Aweber’s strong presence in the industry cannot be ignored, and presently, they claim to have 100k+ active subscribers. The company’s software is very easy-to-use and they have one of the best customer support you can find.
Aweber platform features an intuitive drag-and-drop editor and 700+ pre-made templates which make setting up an autoresponder sequence easier and faster.
Their customer support is available round the clock either through mobile or online chat plus tons of explainer videos on the web page to help customers get used to their interface and also offers valuable knowledge about the email marketing world.
AWeber’s recent upgrade showcase an automation feature that lets users automate the process of building a targeted sequence. It’s important to note that, this is the limit to their automation feature. This is very poor compared to its close competitors and can make the software a bit time-consuming.
They offer their users a relatively cheap pricing model that is based on the number of subscribers you need. The software is recommended for SMBs and entrepreneurs who are looking for a good email marketing solution for a low cost.
Their pricing structure begins at a price of $15 per month and allows users to have up to 500 subscribers and goes as high as $419 per month with a peck of 25k subscribers. You can also take advantage of their discounts by paying quarterly or annually depending on your budget. They also have a 30-day free trial for you to experience their service before making any financial commitment with them.
Mailigen is a prodigious email marketing software that has been around for a while now. Its simplicity is very surprising because of the tons of powerful features integrated into it.
With Mailgen, you can send an unlimited number of emails daily, import email addresses, build an email list, drip-feed emails, and A/B testing.
Despite the fact that Mailigen has not been in business for long when compared to its rivals, the company didn’t waste any time setting its mark as one of the best in the industry. It offers a lot of powerful features via an intuitive email-marketing platform. It’s characterized by simplicity and power.
Their pricing structure is modest and differs from plan to plan based on the number of email credits you want to purchase. You can also opt-in for their 30-day free trial period without any credit card details required.
Benchmark is widely known in more than fifteen countries across the continent. When you evaluate Benchmark from a functionality and user-experience point of view, they deserve a standing ovation. They’ve done a great job in mixing simplicity with high-capabilities (with a powerful yet intuitive interface).
They offer reasonable prices for their services, and you’ll have to look very hard to get a similar offer as theirs. You can be rest assured to get value for your hard-earned cash.
Benchmark is only available in two versions; a free version and a paid version. The free version is best to evaluate real-time the features Benchmark is offering. After careful review and testing, you can now decide whether to upgrade to their paid version “The Genius Plan” or bounce.
SendPulse is an AI-centric email marketing platform that was created in 2015 by its current CEO
Constantine Rozenshtraus-Makarov. Presently, the marketing solution is tested and trusted by over a million active users. The majority of SendPulse’s user-base is SMBs whose requirement is to send an average of 6k – 20k emails.
The company also offers essential marketing features that would boost your business growth. Some of these features include data integration and storage, segmentation, A/B testing, subscription forms, and a drag-and-drop email builder.
One of the drawback that SendPulse need to improve in the future is their less robust features which can’t compete with a top name on the market. On the bright side, SendPulse is relatively cheaper than most solutions out there which makes them the best choice if you’re looking to save some extra bucks and don’t mind less sophistication.
SendPulse offers a highly competitive pricing model that starts at $6/month and can extend to a whopping $350/month based on the number of subscribers you are catering for. You can also take advantage of their 20% discount on annual payment across all their plans.
MoonMail is a cloud-based email marketing tool that works in combination with the Amazon AWS platform. It supports a wide range of messaging channels including chatbots, voice, SMS, email, Facebook messenger, WhatsApp, and the likes. MoonMail is perfect for users who wants to explore more messaging option aside from email.
The tool contains all the basic features you’ll need to connect you with your customers including an easy-to-use drag-and-drop editor and amazing templates. One feature that interests me the most is their interactive email headers. There is also a provision for tech-savvy users to customize their templates to their preference using CSS and HTML codes.
Users who subscribe to their paid version will have access to their extensive analytics and automation features, compliance tracking, spam reports, email bounce management, and premium customer service.
Although MoonMail is not the best option out there, it’s a decent choice for small business owners, entrepreneurs, or online marketers that are seeking a more dynamic way of interacting with clients through emails and APIs.
MoonMaiils has a free version and a paid version. Unfortunately, the free version lacks a lot of essential features and you can only have 2k email subscribers plus ten emails sends daily.
Their pricing structure has a twist to it, you’ll have to pay higher only for an increment in the number of emails sends allowed, unlike most platforms that charge by the number of subscribers on your list.
I’ll recommend you go for their “Starter Plan” which is priced at $23.99 per month. You get up to 25k subscribers and unlimited email sends per month.
Ontraport isn’t your regular email marketing tool, in fact, you may not have heard of it at all. But, this company has been around for more than thirteen years and generates $100M+ in revenue every year.
Even though they offer an impressive email marketing solution, they are more popularly recognize because of their CRM tool.
They boost a powerful campaign builder that is mostly automated and a comprehensive analytics/reporting tool. This tool lets you set up advanced email sequences and provide a community where you can interact with other users like you.
The major drawback with Ontraport is that it’s an expensive choice for small businesses. Their cheapest plan is priced at $79 per month, which only accommodates 1k subscribers on your email list. In case you need more subscribers, you may have to pay double the initial price.
This email marketing tool is best-suited for big corporations and organizations like a B2C or B2B company that doesn’t require a large email list.
They also offer a free 14-day free trial period with unrestricted access to all their features without requiring you to submit your credit card details.
Campaign Monitor had been in business for a long time now and markets itself as a complete “all-in-one email marketing tool. It claims to have all that you’ll ever need to run your email marketing campaign.
They don’t have any special feature that separates them from the rest, but talk about something worth doing being done well – they nailed it.
Their striking email template designs are perfect for non-profits and businesses alike. Plus, its customer service and people-first approach help them stand out from the pack.
First, their email builder gives users complete customization of their designs down to individual web fonts and color choices. If brand standards are essential to your business, you can bolt sections of emails with their Premier Plan. This added security helps keep your brand consistency intact.
A bonus is the ability to add videos to your emails from either YouTube or Vimeo.
Next, their automation suite is comparable to other platforms based on triggers and email actions. Data segmentation is also a winner with Campaign Monitor, as you can exclude multiple segments and create advanced rules before sending them.
They have over 250 pre-built integrations to connect with outsider apps like Salesforce, Magento, and WordPress.
With a 99% customer satisfaction rate and a Giving Back program, they are a global company with people-first values.
Campaign Monitor employees spend thousands of volunteer hours every year. They provide groceries to local food banks, get trash from local parks and beaches, and donate supplies to at-risk youth groups.
Campaign Monitor Pricing Plans
Finally, pricing is slightly higher than other tools on this list. Their Basic Plan is $9/month and lets you send 2,500 emails. Once you hit this breaking point, I recommend their Unlimited Plan for $29/month.
Pay attention to your list size – pricing scales immediately based on the size of your list.
For example, with a list of over 25,000 subscribers, the Basic Plan costs $299, and the Unlimited Plan costs $699.
Essentially, if fast support and well-designed templates are your top priorities, Campaign Monitor is worth an attempt.
MailChimp is one of the pioneers in the email marketing industry. The company was created in 2001 and has since then risen to the limelight as one of the best email marketing service providers around the world with a user-base of over 15 million clients.
MailChimp outshines its competitors when it comes to simplicity and ease-of-use with no or little tech knowledge required.
All of MailChimp's features are intuitive and easy to learn, and the company does a great job of educating its new users by providing them with educational emails, comprehensive how-to articles, and research guides about the email marketing industry.
Although MailChimp doesn't require users to have any technical background, on the off chance that you do have some web development experience, you'll be able to integrate your email marketing efforts into the rest of your business through MailChimp's API. MailChimp offers an API (Application Programming Interface) that developers can use to connect MailChimp with your organization's database and the rest of the applications in your production environment.
This is useful if, for example, you were the owner of a small e-commerce store, and wanted to run an email marketing campaign that alerted users that your inventory was selling out rapidly and that they should act fast on the off chance that they want to make a purchase. In this scenario, you'd be able to trigger MailChimp to alert customers whenever your inventory dipped below a certain threshold. Without this API access, executing this action would take great attention to detail and a manual series of steps.
MailChimp has done an excellent job of making email marketing accessible to people of all types of levels of technical experience. It also offers a generous free level of its product, which enables small businesses to send emails to up to 2,000 subscribers. This is ideal for businesses that are still growing their subscriber base, and are interested in dipping their toes in a product that has the potential to help develop their existing business.
Although more powerful features are only available for paid accounts, the company recently announced that two features previously reserved for paid accounts (marketing automation and product recommendations) are currently free for all users. This indicates that the company is serious about offering quality features to all of its users, even those who don't currently pay for the service.
Other features, like specific segmentation of complex populations, are only available to paid users. This makes sense since the larger your subscriber base is, the more important it is that you actively attempt to segment that population and send emails that are specifically tailored to those areas of your audience. Sending more relevant emails to targeted segments of your audience can help decrease the unsubscribe rate, boost your click rate, and hopefully boost sales or engagement with your business. As such, you can think of MailChimp's paid features like a deeper investment in your business' marketing strategy.
Customer support is only included for paid customers. A downside to MailChimp is that even for paid customers, there isn't any phone support – all support is handled through email or live chat. Although this may be sufficient for simple questions, it very well may be hard to communicate complicated issues over email/live chat, so it would be nice if MailChimp would offer phone support.
With 15 million users, MailChimp has made a name for itself as a major email marketing resource, which also opens doors to another unique benefit: the ability to analyze its customers' successes and failures, and relay that analysis back to its users. The company has invested heavily in researching what goes into a successful email, and in turn, it offers these insights to its customers to help them learn from other MailChimp users.
The company also shares helpful insights about everything related to email marketing, including which email provider is most popular among its customers' subscribers (Gmail), what time most people stop checking their emails (after 9 p.m.), and other interesting information that marketers can apply to fine-tune their strategies.
Free for up to 2,000 subscribers and 10,000 emails/month.
Growing Business tier starts at $10/month up to $25/month (depending on the number of subscribers), and includes support, and automation/autoresponder.
Additional $199/month in addition to the $10-$25/month for Pro features like advanced customer segmentation capabilities and multivariate testing.
MailChimp is a powerful marketing tool that helps businesses of all sizes (and across various industries) create professional email campaigns and analyze their performance with the resulting analytics. MailChimp is especially well-known for its ability to help businesses create professional email marketing campaigns without requiring any technical background or programming experience. Besides, businesses can easily get started for free, and then decide to upgrade to paid versions once they need more powerful features. However, many smaller businesses find that the free version of MailChimp offers virtually all of the functionality that they need, with easy-to-use email campaign templates and customizable signup forms that may help you develop your subscriber lists.
If your business is more mature and already has a robust subscriber base, you may find that MailChimp's Pro account is well worth the investment if you need help with creating a strategy to generate very targeted emails that will successfully resonate across small segments of their audience.
The Paris-based company was created in 2010 and provides fast email marketing solutions. Living up to its name, Mailjet deals with speed and they’ve done a good job in delivering just that.
They have a free plan that allows you to send 200 emails daily to an unlimited contact list. This plan is best-suitable if you have an extensive list, but send few total emails per day.
Subscribing to any of their paid plans would increase the number of emails you can send daily. The cheapest plan starts at $9.65 per month.
One of the cons of Mailjet is its pricing structure which forces you to pay for their premium version. Their so-called free version lacks basic features like A/B testing tools and simple marketing software.
Klaviyo was founded by Andrew Bialecki in 2012. Today, Klaviyo is used by more than 50,000 businesses. Klaviyo is primarily used by e-commerce businesses.
Klaviyo includes features that help businesses capture customer data and deliver targeted communications. These features include data integration and storage, segmentation, A/B testing, a drag-and-drop email builder, and reporting.
Klaviyo's pricing typically ranges from $30 to $1,700 per month depending on the number of contacts. For SMS marketing, Klaviyo charges $0.01 to $0.03 per message depending on the type and volume of text messages sent.
If you currently use one of Klaviyo's partnered e-commerce platforms, this solution's seamless integrations make it one of the best products on the market today. For example, on the off chance that you use Shopify, Klaviyo can directly collect and store customer data from your website. Conversely, integrating Shopify with platforms, like Mailchimp, requires third-party solutions, like ShopSync or Zapier. If you are not an e-commerce business, consider testing other solutions, like Mailchimp or ActiveCampaign.
Klaviyo pricing is based on the number of email contacts and SMS messages sent. Klaviyo is free to use up to 250 contacts and includes unlimited email sends. Here's an overview of Klaviyo's pricing.
Klaviyo is a popular email marketing solution used by over 50,000 businesses. Klaviyo includes the core set of email marketing features you would expect in this type of software. These features include data integration and storage, segmentation, A/B testing, a drag-and-drop email builder, and reporting.
Klaviyo's seamless integrations with e-commerce platforms, like Shopify and WooCommerce, make this solution a better fit for e-commerce businesses than many of its competitors. If you use an e-commerce platform that integrates with Klaviyo, we strongly recommend testing Klaviyo for your business. If you are not an e-commerce business, other solutions, like Mailchimp or ActiveCampaign, may be better suited for your needs.
MailMunch is a great tool to have in your marketing campaign, it allows you to integrate sign-up forms onto your website which is useful in generating leads you can follow up on later in your marketing journey. These forms are mostly used to gather personal data on prospective users of your site – usually their email addresses. You can use their ready-made templates or customize them to match your business brand and message.
MailMunch works better alongside other powerful marketing software like InfusionSoft, MailChimp, and AWeber. The blend of MailMunch’s lead generation tool plus other software like I’ve previously mentioned will help you attain the full potential of your marketing campaigns, accelerating your business’s growth.
MailMunch is better-suited for SMBs and solo-entrepreneurs that want to get more sales conversion via their email subscribers. It’s also a good choice for those who are looking for a relatively cheap option. MailMunch comes with tons of freemium functionalities which isn’t the same for many other lead generation companies. Although the free plan comes with a lot of useful features, you’re restricted to only a website and two pre-made templates for each sign-up form.
MailMunch has shown a great dedication towards providing quality lead generation solutions at affordable prices. They also offer a generous free plan that includes some essential features like detailed page-level and landing page builder. When you subscribe to their paid version, you’ll get additional features including, advanced analytics, A/B testing, and custom CSS for forms. They also offer a 60-day money-back guarantee for the paid version.
Mailshake calls itself, “a simple solution for cold emails”. This is an understatement, the review from their 20k+ customer shows that Mailshake is pretty much awesome at what it does. Every marketer knows cold emailing can be time-consuming and very hard to implement and it can be frustrating if it isn’t yielding results.
What Mailshake offers its clients is an easy way of utilizing cold emailing via their automation features, professionally designed templates, and tutorials.
They have an intuitive interface, an easy-to-use navigation system, and proven email templates that highly customizable even for beginners.
Mailshake is the right choice if you're looking for a basic tool that will help you automate your cold emails, analyze campaigns, and get results.
Their cheapest plan is priced at $29 billed monthly for one user and the plan I’ll recommend if you want to get optimal result with mailshake is their “Expert plan” which costs $49 per month per user. Note that there are discounts when you pay annually, and there is a 30-day money-back guarantee in case you aren’t satisfied with their offerings.
MailGenius is a freemium tool that can come in handy when you want to analyze your email content before sending it to your subscriber to avoid it getting dumped in the spam folder. What MailGenius does is identify potential triggers and tells you how to fix them. This will ensure that your emails get to the desired destination where your reader can find them which will boost your email open rates.
This tool shows you some guidelines and practices you should avoid so your message doesn’t get marked as spam and also ways to fix any issues you may have.
Having the best headline or email content would amount to nothing if your message lands in the spam folder. It won’t get read anyway.
A low deliverability rate can cripple your email marketing efforts, hence, the more reason this tool is a must-have for any email marketing campaign.
If email marketing is not included in your marketing strategy, you'd rethink and this means you’ve to re-strategize your marketing goals.
Presently, email marketing has been proven to yield a higher ROI than any other marketing strategy for marketers would are taking advantage of it. And setting up and managing a successful email marketing campaign doesn't have to be too complicated.
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