HOW TO START A BLOG IN 2020
To owe a blog has become a norm for most people in recent times. People start blogging for different reasons. Blogging is an activity on the internet. It is done by having a site/domain. Where one sends information for others to get enlightened about current happenings.
What is a blog
First, let’s go over a brief history. In the year 1994, Swarthmore college student Justin Hall is credited with the creation of the first blog, as at that period it wasn’t considered a blog, it was just a personal homepage where he virtually shared his thoughts. The term webpage was shortened to Blog in 1999, by a programmer called Peter Merhoz. These days a blog is a site where people update the world about current happenings, busi- ness, sports and entertainment, politics, have forums where people come together to discuss topics of interest and even gossip. To rank on search engines, you need to blog. Blogging refers to writing, photography, and other media that's self-published online. In- dividuals have taken the opportunity blogging brings to write diary-styled entries and enable you to maintain this unique style of writing which a lot of businesses have incor- porated into their websites.
Benefits of blogging
- It helps drive traffic to your website, it enables you to be better convert that traffic into leads.
- It allows your business to establish authority in an industry, and it continues to help your business grow and attract new customers monthly to keep viewing your publication even after years of posting.
- Working from home, which is one of the greatest advantage of blogging.
- Writing about your drive; been able to write something you really care about matters. Been passionate about your write-up will give you an edge over any other blogger.
- Writing about your passion/drive will enable you have satisfaction while writing about something you cherish deeply; you will be able to help possibly millions of people to improve in their lives in small or perhaps even in bigger ways
- Impacting on others; helping people resolve issues by advice or showing them the lead/solution to their problems matters a lot.
- It helps you to be more versatile in knowledge. If you want to stick out amongst every other writer, you must be knowledgeable, credibility must be your aim and watch word. You must be able to craft stories with facts. Always make sure you do your research so that your topics will be accurate and you must be consistent in your dealings. You should be able to help your readers improve their lives with no matter the challenges or difficulty they face.
- Networking; you can increase your professional networking with bloggers in your niche. You can also work to build your personal brand/logo and expand your network to involve other influencers in your field, media, community and busi- ness.
- Advertisement; one of the best ways to make money is selling products online. There are bloggers who make 100,000 thousand in a month through affiliate marketing. You can also market an organization; many companies are using blogs these days to help market their business. It helps to send traffic to the website which leads to more sales and revenue.
- Blogging also helps you get a good career. You can get a better job by show casing your writing and communication skills and expertise in various field. Also note that been persistent and diligent in your writings will give you an upper hand over all.
- No income; At the very first time you start blogging, you will realize that money isn’t coming, that shouldn’t demoralize you. When you blog for money you will end up losing the passion for it.
- Its time consuming; it entails hours of your time, which will eventually hide fruitful result at the tail end.
- It could be demanding; By now, you are probably or already feeling frazzled and overwhelmed from all the things you need to do and you feel like drowning. Take a break and continue.
- Lack of confidence; Self-doubt begins to creep up on you. Take comfort in the fact that newest bloggers have to survive amidst great writers.
- Selecting an enticing topic that would engage your subscribers, readers can be a herculean task.
- Funding: cost of hosting a website, paying for domain names can be challenging at the very beginning even after years of blogging, the site needs to be up and run- ning 24 hours to maintain availability and consistency. 7. Driving visitors to your site which aids to generate revenue can be really tasking
How do I blog in 2020?
Whether you want to promote your business, have a forum, design a portfolio or creative outlet, you may be wandering how to create a blog.
- Select a topic: Choose a particular topic at once and develop with concrete research.
- Create a website and domain name; Design and choose an account and a new blog name. You can either pick a domain that tells readers about your blog.
- Choose a platform; Publicize your blog, put it on all social media to share tour hard work.
- Search Engine Optimization (SEO): This is the process of optimizing your web- site to be found in search engines using particular keywords and phrases.
There is a mandatory need to optimize your blog website to drive traffic us- ing keywords as the SEO is a multibillion dollar industry to tap from.
- Blogging has become the easiest ways of spreading information and news.
- Expression: What do I mean by expression; Blogging in 2020 will help you express yourself and also a fantastic way to share information to others through the help of digital applications.
- Designating blog: You need to make your blog look exactly how you want it, choose themes that can make your blogging site unique and appealing to read. You can head to premium theme websites to download classic themes to use.
- Choose a niche: Niche is defined as a specialized but profitable corner of the market. Niche is to narrow your blogs focus. Talking about anything and every- thing that comes to your mind is great if your writing for yourself, but readers want a collection of related and helpful articles on the same topic to help solve a problem or question.
- Promotion: In other to start a blog in the year 2020, promoting your own project on social media or within your group of friends might be intimidating for a lot of people. Sometimes tooting your own horn isn’t that bad. The key is to find a bal- ance between self. Promotion and humility. Many bloggers and social media enthusiast suggest using 90 percent of your social comments and shares to pro- mote other peoples works and 10 percent of it promoting your own products and services.
- Make your blog captivating: It means you are encouraging people to always return or stay glued to your page. Keeping blog archives can be really helpful. This enables you to make references to your blog archives from any of your cur- rent article. The idea is that these links point to your own content and offers readers insights to the topic being discussed. People are likely to stick around and subscribe to your blog once you maintain this habit.
- Quality information/Content: There is a popular saying which still stands that content is king. Your marketing tactics are important and it will stay well when you deliver content they need.
- Transparency/Vision; Being blunt/Sincere is a different ball game entirely. Every
detail about your life must be transparent for the sake of honesty. Once you have been able to discover on how to blog, you now have a reason to design. Then you work hard to make that vision a reality.
- Research; Make time to research what you are writing about and create a voice for yourself with a unique brand to yourself.
Is 2020 Too Late to Start Blogging?
There are lots of advantages in starting a blog whether you start it as a hobby or as something that you eventually plan to turn into a career. In my opinion it is never too late to start though you could still have started earlier. Let’s look at a few reasons:
VARIETY OF TOPICS
There are lots of topics out there that are yet to be explored. Engaging your audience in variety of topics can be really amazing and captivating.
Every topic has a blog written on it and for each of these topic is an audi- ence.
NOT ALL ARE ACTIVE/WORTH READING
Not all blogs that are online are active, or worth reading while some haven’t been updated for years. Some just do not add any value to the reader.
SEO CHANGES EVERYTHING
You can write the best article in the world, but if it is not search engine optimized, it would not show up on Google searches and it won’t get seen as much as you would like it to.
THE INDUSTRY IS IN ITS INFANCY
You can recall as I earlier stated in this article that this was an industry that started in 1994 – that’s just 26 years ago. It’s still in its infancy, with so much more room to grow and who knows how it will progress.
Why do Most Bloggers Fail?
For every successful blogger that’s out there pushing the benefits of blogging, there are also many, many bloggers who have failed. Those who run a successful blog, on the other hand, have mastered a few key elements that reaffirms why blogging is so alluring to so many.
A successful blogger befriends social media, puts in a ton of hard work and consistently writes quality content. They’ve also found a way to garner attention and make money, which is what drives most people to start a blog in the first place. But those who have failed? Well, there’s something to learn from them. Many things, in fact.
Go through the following like your life depends on it, though failure is a part of the jour- ney to success but you would not want a resources, efforts and work put in to be in vain.
YOU DON’T TAKE BLOGGING SERIOUSLY
As with many other things in life, if you want to have a successful blog, you can’t treat blogging as a hobby or a side project. Too many people who decide to start a blog make this mistake and end up achieving lackluster results. Blogging requires you to be consistent and dedicated. This means that you must produce quality content that’s imminently shareable on social media–and produce it often. Consistently blogging will help increase the amount of traffic that your blog generates.
YOU ARE NOT CREATING ENGAGING CONTENT
A reason a blogger would fail is that he/she does not produce engaging, outstanding quality content. With so much content being produced, great content is the minimum bet for getting in the game. You need to develop a better understanding of your indus- try as this will provide you great insights, though it will take some practice to get to the stage where you are regularly producing quality content that begs to be shared on so- cial media.
YOU ARE NOT PROMOTING YOURSELF
You need to get a heck of a lot better at promoting yourself, whether that’s on your social media channels, through guest posting, or by following some of the suggestions below. So, what can you do to promote your content? In basic terms, you have two options.
You can use organic methods that require a bit more time or you can promote via paid methods. Organic methods can be split into two categories.
For example, you can email people, who have shared similar content in the past, to let them know that you have developed something similar that they might also enjoy.
When you email these people, they might share your content, so that it gets out to a larger audience, hence driving traffic to your content. However, you might also be
emailing people in the hopes that they link to your content. While it is true that you might get links, when notifying relevant people about your content, this method does not have the primary purpose of gathering links.
For the second option, however, your primary goal is to gain links so that you can im- prove your SEO standing in the long run. You are not looking for short term results, ask- ing people to share your content. You can do this by finding broken links on websites, letting the owner know there is a broken link and then asking if they’ll link to your con- tent. The process for this is a little complex. By improving the search engine optimiza- tion standing of your content, you are, in a drawn-out way, promoting your content.
The aim of a blogger is to write content – alluring and captivating content – in forms of articles. These contents should be able to provide value to your audience, educate them on what your business is about, and possibly build trust with them before you can expect them to financially support your content. Once you have put in frantic effort in creating a blog, you will be able to express yourself more. Blogging takes great work and dedication, but once you develop a large enough audience, there you will be able to customize your blog. Blogging in 2020 has really helped in curbing unemploy- ment especially in this era of Covid-19 pandemic which has paralyzed so many busi- nesses. Also, create a free blog seminar/coaching on how to blog in 2020 and get vari- ety of people’s view and comment about blogging in 2020. Also give room for your au- dience/readers to contribute. Find great interest in touring because with that you would gather more information with the research you have done.
The consumption of blog post in recent times have changed a lot. It would not fade off in the next decade as events keeping unfolding; there will be great need to pen down thoughts which can be developed into appealing contents for your audience. One can make money – real money – by blogging. Driving traffic and making money by blogging depends on a variety of factors which should be unique to you alone.
Blogging broadens your way of thinking and general approach to life itself.
How to Create Website Content the 10 Step Complete Checklist
The following guide covers how to create website content using 10 Step complete checklist method to promote an affiliate or your product.
Chapter 1: Blog posts,-Your Blog Posts should have these markers
Chapter 2: Emails: How your email should be.
Chapter 3: Infographics
Chapter 4: Social Media Graphics
Chapter 5: Paid Advertising
Chapter 6: Case Studies
Chapter 7: Audio
Chapter 8: Vdeos
Chapter 9: Slide Desks or Presentations
Chapter 10: Content Shareables
Each blog post you publish needs to have the following:
- Pain Point / Motivator
Promotional type blog posts
- Product announcement
- The product story – how it came about
- The story of the ideal customer for the product (or share a customer's story)
- The problem the product solves
- Symptoms or issues caused by the problem
- Product comparison
- Feature highlights
- Tutorial for using the product
- Q&A / Interview
Tools for topic ideas:
Each email you send needs to have the following:
- Pain Point / Motivator
Your 14-day email series might look something like this:
- 10 days in advance – something big is coming teaser
- 7 days in advance – survey + gift for taking it
- 5 days in advance – behind the scenes team preparation
- 4 days in advance – sharable checklist
- 3 days in advance – feedback from beta testers
- 2 days in advance – sneak peek at the product
- 1 day in advance – anticipation – tomorrow is the big day!
- Launch announcement – It's live!
- Follow up 1 day after launch – reminder email
- Follow up 2 day after launch – tips for using the product
- Follow up 3 days after launch – Q&A about the product, offer, etc.
- Follow up 4 days after launch – unique features that make it better than other brands
- Follow up 5 days after launch – demo of how it works
- Follow up 6 days after launch – final offer/ special pricing ends
Whether they are charts, illustrations, diagrams or some other type of graphic, the information presented should be focused, simple with plenty of white space. It should be visually appealing, have good flow and be easy to understand.
The outline of an infographic might look something like this:
- Introduce the topic
- Answer the question “why”; why this topic, why does this matter
- Display some statistics that support or demonstrate why
- Summarize the information
- Add some actionable advice
- Include a call to action (if applicable)
A few reasons for creating infographics include:
- Compare similar products to help viewers make a choice
- Display options viewers have
- Illustrate a list or create a cheat sheet
- Show the bigger picture – before, during and after
- Display facts & data related to the topic
- To navigate situations
- Illustrate a timeline
- Simplify complicated concepts
- Illustrate feelings
- Show elements of the product
- Show steps of how something works or that people need to take
Don't forget to brand them!
If you don't have time to design infographics yourself, you can outsource them on Fiverr (my affiliate link)
- Action shots
- Photographs / Behind-the-scenes
- Brand images & those that represent the essence of it
- Your original art, designs or illustrations
- Images that represent or trigger emotions
- Images that solve a problem
- Images that inspire your audience like quotes
- Images that offer actionable advice, facts or tips
- Images that pique interest
Tools for sharable social content:
SOCIAL MEDIA POSTS
- Answer questions
- Tell your story, the story of your business or a product
- Introduce a new idea
- Talk about an upcoming event you're looking forward to
- Discuss something you recently attended
- Introduce a new team member
- Thank someone
- Survey your audience
- Share a blog post, video, etc.
- Share seasonal or holiday posts
- Give recognition to someone; customer, client, affiliate, influencer, etc.
- Ask followers to ‘caption this' or ‘fill in the blank'
- Interview someone
- Share testimonials & reviews
- Share industry news
- Talk about new studies related to the problem your product addresses
Like any content, there are some things each shareable needs to have:
- A compelling headline
- A worthy hook
- Readable text with plenty of white space
- Eye-catching visuals
- Facts, stats, social proof
- Clear, concise information
- An emotional appeal
- Inspiring message
- An easy way to share
Shareables could be:
- Blog posts
- Case studies
- Graphs or diagrams
- Reports / White Papers
- Product Demonstrations
- Explainers / How To's
- Affiliate product reviews
- Q&A with customers/clients
- Interviews (you or a 3rd party)
- Insider peek
Tools for streaming live video:
https://www.cameleon.live/ (simultaneous livestream across multiple networks)
Reasons for creating audios
- If you've recorded a webinar, pull the audio from it so people can listen on the go
- Use audio to increase awareness of a
- Audio is a great way to spread brand awareness. It gives a human voice to go with the brand
- Interviews can easily be recorded and shared
- Partner with a co-host and talk about a topic
- Depending on the product, you could record an audio review of products you affiliate
- Record audio versions of ebooks, reports, case studies, etc.
- Use audio for contests (listen to this, then go URL to answer a question and to enter your name into a drawing)
- Gather a list of tips from industry leaders and record these in roundup audios
- While written FAQs are great, provide an audio version as well for those who have trouble seeing.
- Audio can be used to educate. You can provide supplemental content to go with it, if you'd' like
Things to remember when recording audio:
- Every audio you record should have a single focus
- When recording, have one person in mind and speak to them as if they were right there with you.
- Use influxes in your voice to help tell the story. Sound excited when you're talking about something excited, sound sad if you're telling a sad story.
- If you open up a Q&A at the end of your call, remember, you're having a conversation with one person, or one person at a time.
- If you're using a script, write it for the ear, not the eye. Imagine you're telling the story over the phone rather than in person.
- Keep the information simple. The more complex, the bigger the chances of mistakes.
- Make sure you are using a quality microphone
- Make notes of statistics or facts that you might want to share
- Use a mic stand so you don't accidentally bump your desk and knock it over during recording
- Set your mic about 2-6 inches from your mouth, depending on what sounds good to you.
- Talk at a pace that allows listeners to absorb what you're saying, but not so slow that they become bored.
- Use a pop filter to reduce the sound of you blowing on the microphone
- Always record with headphones on so you can hear what others will hear
Tools for recording audio:
SLIDE DECKS / PRESENTATIONS
A good presentation will:
- Have a single purpose
- Include high-quality images
- Paints a picture for viewers of the problem or pain points they are having
- Be easy to read
- Include up-to-date information
- Include hyperlinks, as needed
- Be exciting or include humor
- Include a hook that draws viewers in and touches an emotion
- Include a strong call to action
- Display your site URL and brand logo or colors
- Have SEO added to the metadata
Ways to use slide desks or presentations:
- Share your brand's vision
- Discuss the value your brand or product offers
- Tell the story of your brand or product
- Talk about the problem your product will solve.
- Create a catalog of your products or services
- Display to viewers the reasons why they need to take action right now
- Show how your product will solve the problem.
- Compare your company to another or your product to another
- Create demonstration or how-to presentations
Tools for recording audio:
Types of ads you could create
- Mobile ads
- Video ads
- Text ads
- Email ads
- PPC ads
- Banner ads
- Display ads
- Search results ads
- Retargeting ads
Before you purchase advertising, make sure:
- Where the ads will be displayed are actually where your target market is
- Your ad is targeted to the group of people who visit this location
- You always have a landing page to send visitors to
- You include long-tail keywords in your ads
- Your ad has a strong call to action
- To A/B test your ads
- Analyze the results multiple times and tweak ads as necessary
Paid Advertising Options:
Case studies can be displayed via audio, video, white papers, infographics and more.
Tips for creating and using case studies successfully.
- Create the case study for your specific audience & what they need
- Create it around one particular client or customer
- From start to finish, tell the entire story such as who they are, what they needed, what they wanted and how those needs and wants were met.
- Use plenty of white space, quality images and bullet lists for easy reading
- Illustrate proof by including screenshots, real numbers, etc.
- Tell the story of a specific strategy. Why you tested it, exactly how you tested, what you tested, how long you tested for, etc. that lead to the results you are displaying.
Your case study details should include:
- A results-focused headline
- A brief introduction that provides background information on the issue or problem that the client or customer was looking to solve
- The purpose of the work; why you did it, why it's important
- The methods you used to gather details (interviews, research, observations, etc.)
- Tools you used to gather and analyze the details
- The results you found
- What can be learned from this information
- A concrete solution or recommendation not based on theory but on the results shown (CTA)
Tools to help create case studies:
http://paperity.org/ (for researching journals)
https://www.zotero.org/ (another research tool)
https://www.grammarly.com/plagiarism-checker (grammar and plagiarism checker)
https://www.quetext.com/ (plagiarism checker)
http://www.mindmaple.com/Default.aspx (Mind map your details)
http://www.lonij.net/wordstorm/ (to generate new ideas)
http://www.hemingwayapp.com/ (grammar checker)